Native

AR Recipe Integration image
AR Recipe Integration

Advertiser's recipe integrates into the AR database and serves as fully-fledged content with same features & functionality of UG recipes.

Specs by platform:

    AR Recipe of the Day (ROTD) image
    AR Recipe of the Day (ROTD)

    For one day, an advertiser’s Integrated Recipe is featured as the “Recipe of the Day”, locking it at the top of the AR homepage results.

    Specs by platform:

      Branded Performance Content image
      Branded Performance Content

      Written by in-house specialists and crafted for online retailers and DTC brands seeking clicks and conversions, this custom content engages consumers and inspires them to shop - all while leveraging the editorial voice of Meredith brands for a full-funnel experience.

      Specs by platform:

        Content Recommendation Unit (CRU) image
        Content Recommendation Unit (CRU)

        This dynamic, interactive unit amplifies edit and native programs recommending relevant content to targeted users.

        Specs by platform:

          Native Post + Distribution image
          Native Post + Distribution

          Produced by The Foundry in partnership with the advertiser, this is custom content that balances brand considerations and editorial voice. Content types include: articles, listicles, recipes, slideshows, and more.

          Specs by platform:

            Native Promotion Unit (NPU) image
            Native Promotion Unit (NPU)

            Cross-platform promotional units on Meredith’s O&O; designed to drive to custom native content or third-party sites.

            Specs by platform:

              Native Tentpole + Distribution image
              Native Tentpole + Distribution

              A completely custom-built microsite offering touting a premium, fully-immersive content experience that can house video and/or flat content.

              Specs by platform:

                Native Video + Distribution image
                Native Video + Distribution

                Custom video content produced by The Foundry content studio and distributed via social and native video units.

                Specs by platform:

                  Native Video Unit (NVU) image
                  Native Video Unit (NVU)

                  Cross-platform native video with headline and mention of advertiser styled to match the Meredith site where it appears; auto-plays with sound off when > 50% in view and pauses when 50% out of view.

                  Specs by platform: