Shopper
Branded Ingredient Unit (BIU)
Native ad mapped to specific ingredients in recipes; geo-targeted and associated with grocery retailers near the consumer.
Demo Generator
May We Suggest (MWS)
Native ad mapped to groups of recipes; appears adjacent to those recipes; always geo-targeted and associated with nearby retailers.
Demo Generator
Mixer Card (Meal Card)
300x600 unit that uses Shopper tech to position brands as part of a meal with recipes, recipe complements & details, list, share, & e-comm options.
Demo Generator
Mixer Card (Project Card)
300x600 unit that uses Shopper tech to position brands as part of a project, with one article, featured complementary products for the project, shopping list, sharing, and e-comm option.
Demo Generator
Shoppable Display Unit (SDU)
Uses a consumer’s ZIP code to dynamically display local offers related to a brand and features store logo of nearby retailer where those offers are available within a standard 300x250 or 320x50 ad unit.
Demo Generator
Shopper Promo Unit (SPU)
Native unit mimics look and feel of site and can appear anywhere in a site’s content stream. Geo-locates the consumer to associate brand with local pricing (as available) and with a local retailer.
Social Shopper Pin
Product placement in social posts on Pinterest; click drives to related content on Meredith site where corresponding ad appears.
Specs by platform: