Shopper

Branded Ingredient Unit (BIU) image
Branded Ingredient Unit (BIU)

Native ad mapped to specific ingredients in recipes; geo-targeted and associated with grocery retailers near the consumer.

Specs by platform:

    May We Suggest (MWS) image
    May We Suggest (MWS)

    Native ad mapped to groups of recipes; appears adjacent to those recipes; always geo-targeted and associated with nearby retailers.

    Specs by platform:

      Mixer Card (Meal Card) image
      Mixer Card (Meal Card)

      300x600 unit that uses Shopper tech to position brands as part of a meal with recipes, recipe complements & details, list, share, & e-comm options.

      Specs by platform:

        Mixer Card (Project Card) image
        Mixer Card (Project Card)

        300x600 unit that uses Shopper tech to position brands as part of a project, with one article, featured complementary products for the project, shopping list, sharing, and e-comm option.

        Specs by platform:

          Shoppable Display Unit (SDU) image
          Shoppable Display Unit (SDU)

          Uses a consumer’s ZIP code to dynamically display local offers related to a brand and features store logo of nearby retailer where those offers are available within a standard 300x250 or 320x50 ad unit.

          Specs by platform:

            Shopper Promo Unit (SPU) image
            Shopper Promo Unit (SPU)

            Native unit mimics look and feel of site and can appear anywhere in a site’s content stream. Geo-locates the consumer to associate brand with local pricing (as available) and with a local retailer.

            Specs by platform:

              Social Shopper Pin image
              Social Shopper Pin

              Product placement in social posts on Pinterest; click drives to related content on Meredith site where corresponding ad appears.

              Specs by platform: