Social

Amplify Social
Paid dark posts that drive brand awareness, engagements or video views via social networks. Available for campaigns running native, sponsored editorial or edit with integration.
Specs by platform:
1080 x 1080 px (1:1)
JPG or PNG
stereo AAC audio compression at 128kbps+
.mp4
2 days day(s) before launch
1080x1080 px (1:1)
JPG or PNG
stereo AAC audio compression at 128kbps+
.mp4
2 days day(s) before launch
1080x1080 px (1:1)
JPG or PNG
AAC LC (Low Complexity), stereo
/builds/frontend-eng/max/content/products/.mp4, .mov
2 days day(s) before launch
1000 x 1500 (2:3)
JPG or PNG
.mp4
2 days day(s) before launch
Demo Generator

Collections
Shoppable functionality in social posts (images, videos); users browse multiple products, learn more about the features of a specific product, and click through direct to point of sale.
Specs by platform:
Hero: 1:1, 1080 x 1080 px Product Images: 1:1, 1080 x 1080 px
jpg
stereo AAC audio compression at 128kbps+
.mp4
2 days day(s) before launch
Demo Generator

IGTV
Advertisers integrate into Meredith’s TV-like long-form content living on Instagram’s video platform and can extend program awareness through native episodes. Max 50% of IGTV episodes can be native. O&O is subject to edit’s direction, 100% SOV. EDIT APPROVAL REQUIRED.
Specs by platform:
Segment: 9:16 Social Cutdown: 4:5 min 720 px125
stereo AAC audio compression at 128kbps+
.mp4
Social Cut Downs due to Polaris Ops 2 days prior to launch day(s) before launch
Demo Generator

Instagration
Co-branded organic Instagram posts and stories give advertisers a fully integrated social experience alongside premium, appealing content.
Specs by platform:
1080 x 1920 (9:16)
jpg
stereo AAC audio compression at 128kbps+
.mp4
PMM: 4 weeks in advance day(s) before launch
1200 x 1200 (1:1 or 4:5)
jpg
no more than 20% of the frame can contain text stereo AAC audio compression at 128kbps+
.mp4
Demo Generator

Real Time
Aligns advertisers with Meredith’s top performing editorial posts that occur organically on social plus 100% SOV on-site.
Specs by platform:
Adv Logo: min: 300x100 Onsite Banner Creative: 728x90, 300x250, 300x50
jpg
5 days day(s) before launch
Demo Generator
Demo Generator

Social Now
Social Now is Meredith’s sponsored livestream solution to drive engagement and video views. There are two levels of live video integration available: native and edit.
Specs by platform:
1:1, 1080 x 1080 px
JPG or PNG
stereo AAC audio compression at 128kbps+
2 days (pre-promotion ads) day(s) before launch
1:1, 1080 x 1080 px
JPG or PNG
stereo AAC audio compression at 128kbps+
2 days (pre-promotion ads) day(s) before launch
1:1, 1080 x 1080 px
JPG or PNG
2 days (pre-promotion ads) day(s) before launch
Demo Generator

Social Sponsorship
Advertisers sponsor editorial content organically posted by our brands. The four social posts feature advertiser mention through the branded handshake tool on Facebook.
Specs by platform:
1:1, 1080 x 1080 px
JPG or PNG
CONFIRM W/ EDIT day(s) before launch
300x250, 728x90, 320x50
5 days confirm this is what CM needs day(s) before launch
Demo Generator

Stories
A high-impact, fully immersive video experience living within the stories environment on Instagram, Facebook, and/or Snapchat using existing Edit or Foundry creatives.
Specs by platform:
1080 x 1920 (9:16)
jpg
stereo AAC audio compression at 128kbps+
.mp4
2 days day(s) before launch
1080 x 1920 (9:16)
jpg
stereo AAC audio compression at 128kbps+
.mp4
2 days day(s) before launch
1080 x 1920 (9:16)
target audio level: -16 LUFS
/builds/frontend-eng/max/content/products/.mp4, .mov
2 days day(s) before launch
Demo Generator

Twitter Moments
Advertisers embed up to two tweet creatives within a series of curated Meredith tweets, images, and/or videos in a highly-targetable and brand-safe environment.
Specs by platform:
Social Bytes
Built-if-sold simple, snackable Edit or Foundry content created with a specific social network and format in mind; packaging is designed to give creative teams the flexibility and freedom to create the types and amounts of content that match exactly what advertisers request. Pricing is based on content volume and determined by PMMs (Edit) or Foundry (Native) executions.
Specs by platform: