Display

Billboard

A 970x250 high-impact, prominent standard display unit that can include rich media and custom integrations.

Rich Media Capabilities

360° View, Facebook Share Button, Inline Video, Multiple Panels, Pannable, Quiz, Shop the Look, Swipe + Reveal, The Pulse, Swipeable Gallery, Twitter Feed, Waterfall, Weather (Creative Relevancy)

Specifications

Brand Support

All People Quilt, Allrecipes, Better Homes & Gardens, Coastal Living, Cooking Light, Departures, Eating Well, Entertainment Weekly, Fitness, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Martha Stewart Weddings, Midwest Living, MyRecipes, MyWedding, Parents, People, People en Espanol, Rachael Ray In Season, Real Simple, Ser Padres, Shape, Southern Living, Travel + Leisure

Technical

Initial Load

250k

Max. Number of Initial Load File Requests

Subload

500k

User Initiated Download

Unlimited

Max. CPU Load

30%

Layout

File Types Accepted

gif, jpg, png, HTML5 (JS)

Dimensions

970x250

Assets Due

Animation

Looping

Max Expanded Dimensions / Direction

No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not full screen, it must be placed in center of screen.

Animation Guidelines

* Animation is recommended to be part of subload. * JavaScript used for animation must be executed as asynchronous load and CSS used must be inline. * User action is not required to play animation. * Animation is recommended to start when the ad is within view. * Flashing, high contrast, fast moving and bright color animation are not allowed.

Tracking

1x1 Pixel Impression Trackers Accepted

3rd Party js Trackers Accepted?

3rd Party Click Trackers Accepted?

Yes – if drive to client site No – if drive internally

3rd Party Creative Tags Accepted?

Audio & Video

Video Formats Accepted

* Hosted: .mov, .mp4, .webm

In-banner Video Requirements

* Must have 50% of pixels in view before video play start. * Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user. * Required Controls: Play, Pause, Rewind, Volume * File quality: Recommended 24 fps minimum.

Audio

User-Initiated on click

Additional Notes

Must Have a Frequency Cap of 1/24 hrs 1/ user / site / day cap - GM approval needed for sponsorships Billboards cannot be used for standalone vizu studies An example DON’T: https://i.imgur.com/7z9nbcg.png * All creative assets must be delivered over HTTPS * Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.