Billboard
display
Available Devices
Summary
A 970x250 high-impact, prominent standard display unit that can include rich media and custom integrations.
Specifications
Brand Support
- All People Quilt
- Allrecipes
- Better Homes & Gardens
- Cooking Light
- Eating Well
- Entertainment Weekly
- Food & Wine
- Health
- Hello Giggles
- InStyle
- Martha Stewart
- Midwest Living
- MyRecipes
- MyWedding
- Parents
- People
- People en Espanol
- Real Simple
- Ser Padres
- Shape
- Southern Living
- Travel + Leisure
Rich Media Capabilities
- 360° View
- Facebook Share Button
- Inline Video
- Multiple Panels
- Pannable
- Quiz
- Shop the Look
- Swipe + Reveal
- The Pulse
- Swipeable Gallery
- Twitter Feed
- Weather (Creative Relevancy)
Technical
Initial Load
250k
Max. Number of Initial Load File Requests
10
Subload
500k
User Initiated Download
Unlimited
Max. CPU Load
30%
Layout
File Types Accepted
Dimensions
Logo: 120x75 px, 120x60 px, 88x31 px
Assets Due
5 days
Note
We do NOT accept Site Served HTML5 for sponsorships.
Animation
Looping
Max Expanded Dimensions / Direction
Ad expansion must be user initiated. No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not fullscreen, it must be placed in center of screen.
Animation Guidelines
- Animation is recommended to be part of the sub-load.
- JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
- User action is not required to play an animation.
- Animation is recommended to start when the ad is within view.
- Flashing, high contrast, fast-moving, and bright color animation are not allowed.
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party JS Trackers Accepted?
3rd Party Click Trackers Accepted?
If drive to client site
No – if drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
Hosted: mov, mp4, webm
In-banner Video Requirements
- Must have 50% of pixels in view before video play start.
- Autoplay video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
- Required Controls: Play, Pause, Rewind, Volume
- File quality: Recommended 24 fps minimum.
Audio
User-Initiated on click
Additional Notes
Must Have a Frequency Cap of 1/24 hrs
1/ user / site / day cap
- GM approval is needed for sponsorships
Billboards cannot be used for standalone vizu studies
An example DON’T: https://i.imgur.com/7z9nbcg.png
- All creative assets must be delivered over HTTPS
- Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.