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Billboardimage

Billboard

display

Available Devices

Summary

A 970x250 high-impact, prominent standard display unit that can include rich media and custom integrations.

Specifications

Brand Support

  • All People Quilt
  • Allrecipes
  • Better Homes & Gardens
  • Cooking Light
  • Eating Well
  • Entertainment Weekly
  • Food & Wine
  • Health
  • Hello Giggles
  • InStyle
  • Martha Stewart
  • Midwest Living
  • MyRecipes
  • MyWedding
  • Parents
  • People
  • People en Espanol
  • Real Simple
  • Ser Padres
  • Shape
  • Southern Living
  • Travel + Leisure

Rich Media Capabilities

  • 360° View
  • Facebook Share Button
  • Inline Video
  • Multiple Panels
  • Pannable
  • Quiz
  • Shop the Look
  • Swipe + Reveal
  • The Pulse
  • Swipeable Gallery
  • Twitter Feed
  • Weather (Creative Relevancy)

Technical

Initial Load

250k

Max. Number of Initial Load File Requests

10

Subload

500k

User Initiated Download

Unlimited

Max. CPU Load

30%

Layout

File Types Accepted
Dimensions

Logo: 120x75 px, 120x60 px, 88x31 px

Assets Due

5 days

Note

We do NOT accept Site Served HTML5 for sponsorships.

Animation

Looping
Max Expanded Dimensions / Direction

Ad expansion must be user initiated. No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not fullscreen, it must be placed in center of screen.

Animation Guidelines
  • Animation is recommended to be part of the sub-load.
  • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
  • User action is not required to play an animation.
  • Animation is recommended to start when the ad is within view.
  • Flashing, high contrast, fast-moving, and bright color animation are not allowed.

Tracking

1x1 Pixel Impression Trackers Accepted
3rd Party JS Trackers Accepted?
3rd Party Click Trackers Accepted?

If drive to client site

No – if drive internally

3rd Party Creative Tags Accepted?

Audio & Video

Video Formats Accepted

Hosted: mov, mp4, webm

In-banner Video Requirements
  • Must have 50% of pixels in view before video play start.
  • Autoplay video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
  • Required Controls: Play, Pause, Rewind, Volume
  • File quality: Recommended 24 fps minimum.
Audio

User-Initiated on click

Additional Notes

Must Have a Frequency Cap of 1/24 hrs

1/ user / site / day cap

  • GM approval is needed for sponsorships

Billboards cannot be used for standalone vizu studies

An example DON’T: https://i.imgur.com/7z9nbcg.png

  • All creative assets must be delivered over HTTPS
  • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.