Branded Ingredient Unit (BIU)

Brand Support

Allrecipes, Eating Well, Martha Stewart

Technical

Initial Load

40K

Max. Number of Initial Load File Requests

N/A

Subload

N/A

User Initiated Download

N/A

Max. CPU Load

N/A

Layout

File Types Accepted

Product Image - jpg or png

Dimensions

Custom (200x200 product image) APP imagery needs to be updated to reflect accurate character count

Assets Due

5 business days after receiving approved creatives AND tags

Animation

Looping

N/A

Max Expanded Dimensions / Direction

N/A

Animation Guidelines

N/A

Tracking

1x1 Pixel Impression Trackers Accepted

3rd Party js Trackers Accepted?

3rd Party Click Trackers Accepted?

3rd Party Creative Tags Accepted?

Audio & Video

Video Formats Accepted

N/A

In-banner Video Requirements

N/A

Audio

N/A

Additional Notes

Product Image (200x200 jpg) Title Text: 45 chars (incl spaces) Description Text: 45 chars (incl spaces) Call To Action Text: 15 chars limit (incl spaces) Click Target (URL) Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders Not served via DFP

Specifications