Native ad mapped to specific ingredients in recipes; geo-targeted and associated with grocery retailers near the consumer.
Allrecipes, Better Homes & Gardens, Eating Well, Martha Stewart
Max. Number of Initial Load File Requests
User Initiated Download
Max. CPU Load
File Types Accepted
Product Image - jpg or png
(200x200 product image)
APP imagery needs to be updated to reflect accurate character count
5 business days after receiving approved creatives AND tags
Max Expanded Dimensions / Direction
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
In-banner Video Requirements
Product Image (200x200 jpg)
Title Text: 45 chars (incl spaces)
Description Text: 45 chars (incl spaces)
Call To Action Text: 15 chars limit (incl spaces)
Click Target (URL)
Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders
Not served via DFP