Cozi App Takeover - Gold
This one-day sponsorship gives brand exclusive ownership of all ad placements within the app.
Specifications
Brand Support
Cozi
Technical
Initial Load
* 50K (image) 40KB (MRAID) * Homepage Unit: 200K (image) 160KB (MRAID)
Max. Number of Initial Load File Requests
10
Subload
100K
User Initiated Download
Unlimited
Max. CPU Load
30%
Layout
File Types Accepted
Image, MRAID 2.0 Compliant, Video
Dimensions
Banners: 728x90, 300x250, 320x50, 320x20 sponsor bar 135x280 wallpaper with clickable hot spot at the bottom Introductory Message copy Color Palette: The client’s color scheme is used to rebrand the Cozi app. The client preferred color scheme must be approved by the Cozi team before build and launch. Homepage Unit: Image (1080x360) Logo 40x40 (optional) Advertiser URL (visible URL seen in the unit, 25 characters or less) 1x1 tags (impression & click trackers optional)
Assets Due
2 Weeks in advance
Animation
Looping
Max Expanded Dimensions / Direction
320x50, 729x90: Adhesion unit, click to expand to full screen. 300x250 square unit, click to expand to full screen.
Animation Guidelines
* Animation is recommended to be part of subload. * JavaScript used for animation must be executed as asynchronous load and CSS used must be inline. * User action is not required to play animation. * Animation is recommended to start when the ad is within view. * Flashing, high contrast, fast moving and bright color animation are not allowed.
Tracking
1x1 Pixel Impression Trackers Accepted
Yes however wallpaper and introductory message do not allow tracking. Homepage Unit can accept the 1x1 Pixel Impression Tracker
3rd Party js Trackers Accepted?
Yes however wallpaper and introductory message do not allow tracking. Homepage Unit cannot accept
3rd Party Click Trackers Accepted?
Yes however wallpaper and introductory message do not allow tracking. Homepage Unit cannot accept
3rd Party Creative Tags Accepted?
Yes Homepage Unit cannot accept
Audio & Video
Video Formats Accepted
MRAID
In-banner Video Requirements
Audio must be user-initiated Max 30 seconds Video must be built into MRAID tag ("in-banner")
Audio
User-Initiated on click
Additional Notes
Viewability - is not allowed. It physically does not work or track correctly on mobile, but the ads exclusively show on screen. All tags must be secure (HTTPS) Any rich media must be MRAID compliant Wallpapers/pop up intro (served via toolbox) do not allow client tracking Cozi team will test the campaign and produce screenshots for client approval Cozi team handles the following via toolbox: Custom Wallpaper/Skin Takeover Intro Message Sponsor bar (to see this the takeover just has to be activated in the toolbox) Standard Banners (728x90/300x250/320x50) *1x1 trackers (imp & click) optional for all banner placements 135x280 wallpaper with clickable hot spot at the bottom: *REQUIRES a landing page URL *CANNOT accept a 1x1 impression tracker Introductory Message copy *note, cannot accept 1x1 tracking Wallpaper, Intro Message, and Color Palette do not support tracking Homepage Unit: *Click URL or 1x1 tracking accepted Color Palette: The client’s color scheme is used to rebrand the Cozi app. The client preferred color scheme must be approved by the Cozi team before build and launch.