Cross-Screen Scroller
Full-width, high-impact rich media ad unit featuring parallax scrolling technology, revealing additional content on scroll.
Rich Media Capabilities
360° View, Facebook Share Button, Inline Video, Multiple Panels, Pannable, Quiz, Retailer Map Navigator, Shop the Look, Swipeable Gallery, Twitter Feed, Weather (Creative Relevancy)
Specifications
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Coastal Living, Cooking Light, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Fitness, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Martha Stewart Weddings, Midwest Living, My Food and Family, MyWedding, Parents, People, People en Espanol, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure
Technical
Initial Load
200k max file size
Max. Number of Initial Load File Requests
10
Subload
HTML5: 300k
User Initiated Download
Max. CPU Load
30%
Layout
File Types Accepted
gif, jpg, png
Dimensions
*Front Unit (interactive elements) 1280x400 / 1024x300 *Back Unit (not interactive) 1280x600 / 1024x768
Assets Due
5
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
Yes, however not to be used for e.g. GroupM or 3rd party video viewability campaigns as we can only use internal tracking on the video
3rd Party Click Trackers Accepted?
Yes – if drive to client site No – if drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
* Hosted: .mov, .mp4
In-banner Video Requirements
* Max Play Time: 15 seconds auto play with no audio (unlimited with user interaction) * Required Controls: Play, Pause, Rewind, Volume
Audio
User-Initiated on click
Additional Notes
NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc) * All creative assets must be delivered over HTTPS
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Coastal Living, Cooking Light, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Fitness, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Martha Stewart Weddings, Midwest Living, My Food and Family, MyWedding, Parents, People, People en Espanol, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure
Technical
Initial Load
200k max file size
Max. Number of Initial Load File Requests
10
Subload
HTML5: 300k
User Initiated Download
Max. CPU Load
30%
Layout
File Types Accepted
gif, jpg, png
Dimensions
*Front Unit (interactive elements) 1024x300 / 768x300 *Back Unit (not interactive) 1024x768 / 768x900
Assets Due
5
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
Yes, however not to be used for e.g. GroupM or 3rd party video viewability campaigns as we can only use internal tracking on the video
3rd Party Click Trackers Accepted?
Yes – if drive to client site No – if drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
* Hosted: .mov, .mp4
In-banner Video Requirements
* Max Play Time: 15 seconds auto play with no audio (unlimited with user interaction) * Required Controls: Play, Pause, Rewind, Volume
Audio
User-Initiated on click
Additional Notes
NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc) * All creative assets must be delivered over HTTPS
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Coastal Living, Cooking Light, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Fitness, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Martha Stewart Weddings, Midwest Living, My Food and Family, MyWedding, Parents, People, People en Espanol, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure
Technical
Initial Load
100k max file size for mobile
Max. Number of Initial Load File Requests
10
Subload
HTML5: 300k
User Initiated Download
Max. CPU Load
30%
Layout
File Types Accepted
gif, jpg, png
Dimensions
*Front Unit (interactive elements) 320x416 *Back Unit (not interactive) 320x416
Assets Due
5
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
Yes, however not to be used for e.g. GroupM or 3rd party video viewability campaigns as we can only use internal tracking on the video
3rd Party Click Trackers Accepted?
Yes – if drive to client site No – if drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
* Hosted: .mov, .mp4
In-banner Video Requirements
* Max Play Time: 15 seconds auto play with no audio (unlimited with user interaction) * Required Controls: Play, Pause, Rewind, Volume
Audio
User-Initiated on click
Additional Notes
NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc) * All creative assets must be delivered over HTTPS