Gives brands exclusive ownership of a site’s homepage (HP), seasonal hub, or category pages.
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Coastal Living, Cooking Light, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Fitness, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Martha Stewart Weddings, Midwest Living, My Food and Family, MyRecipes, MyWedding, Parents, People, People en Espanol, Rachael Ray In Season, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure, WOOD Magazine
Max. Number of Initial Load File Requests
User Initiated Download
Max. CPU Load
File Types Accepted
gif, jpg, png, HTML5 (JS)
Max Expanded Dimensions / Direction
No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not full screen, it must be placed in center of screen.
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Yes – if drive to client site No – if drive internally
3rd Party Creative Tags Accepted?
Video Formats Accepted
* Hosted: .mov, .mp4, .webm
In-banner Video Requirements
* Must have 50% of pixels in view before video play start. * Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user. * Required Controls: Play, Pause, Rewind, Volume * File quality: Recommended 24 fps minimum.
User-Initiated on click
* All creative assets must be delivered over HTTPS * Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.