Editorial Content Program
Enables advertisers to align with compelling editorial content programs tied to special themes (optional brand integration, custom content opportunities)
Specifications
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Coastal Living, Cooking Light, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Fitness, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Martha Stewart Weddings, Midwest Living, My Food and Family, MyRecipes, MyWedding, Parents, People, People en Espanol, Rachael Ray In Season, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure, WOOD Magazine
Technical
Initial Load
150k
Max. Number of Initial Load File Requests
10
Subload
300k
User Initiated Download
Unlimited
Max. CPU Load
30%
Layout
File Types Accepted
gif, jpg, png, HTML5 (JS)
Dimensions
Assets Due
5
Animation
Looping
Max Expanded Dimensions / Direction
No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not full screen, it must be placed in center of screen.
Animation Guidelines
* Animation is recommended to be part of subload. * JavaScript used for animation must be executed as asynchronous load and CSS used must be inline. * User action is not required to play animation. * Animation is recommended to start when the ad is within view. * Flashing, high contrast, fast moving and bright color animation are not allowed.
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Yes – if drive to client site No – if drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
* Hosted: .mov, .mp4, .webm
In-banner Video Requirements
* Must have 50% of pixels in view before video play start. * Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user. * Required Controls: Play, Pause, Rewind, Volume * File quality: Recommended 24 fps minimum.
Audio
User-Initiated on click
Additional Notes
Media mix breakout may vary per program; please see edit calculator for details