Engagement Video Unit (EVU)
video
Available Devices
Summary
100% viewable cost per completion video with high engagement in a high-impact experience across Meredith and extended networks. Users select the advertiser’s ad to unlock access to premium content.
Specifications
Brand Support
- Allrecipes
- Better Homes & Gardens
- Cooking Light
- Daily Paws
- Eat This, Not That
- Entertainment Weekly
- Food & Wine
- Health
- Hello Giggles
- InStyle
- Martha Stewart
- Midwest Living
- My Food and Family
- MyRecipes
- MyWedding
- Parents
- People
- People en Espanol
- Rachael Ray In Season
- Real Simple
- Ser Padres
- Shape
- Siempre Mujer
- Southern Living
- Travel + Leisure
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
Dimensions
Min: 320x180 (16:9)
Max: 800x450 (16:9)
Assets Due
8 days
Animation
Looping
Max Expanded Dimensions / Direction
Expands to full screen on user click
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party JS Trackers Accepted?
3rd Party Click Trackers Accepted?
If clicking to Advt Site
3rd Party Creative Tags Accepted?
See Vendor tab
Audio & Video
Video Formats Accepted
Hosted: .mov, .mp4 or .webm
In-banner Video Requirements
Audio
User-Initiated on click
Additional Notes
Social Buttons and End Card available. See Video Expander tab and SM Products: Card Options tab for full spec
Max of 8 Videos Allowed (thumbnail, skin, and end card are the same across all 8)
Creative Refreshes must be approved by RevOps/Polaris