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Engagement Video Unit (EVU)image

Engagement Video Unit (EVU)

video

Available Devices

Summary

100% viewable cost per completion video with high engagement in a high-impact experience across Meredith and extended networks. Users select the advertiser’s ad to unlock access to premium content.

Specifications

Brand Support

  • Allrecipes
  • Better Homes & Gardens
  • Cooking Light
  • Daily Paws
  • Eat This, Not That
  • Entertainment Weekly
  • Food & Wine
  • Health
  • Hello Giggles
  • InStyle
  • Martha Stewart
  • Midwest Living
  • My Food and Family
  • MyRecipes
  • MyWedding
  • Parents
  • People
  • People en Espanol
  • Rachael Ray In Season
  • Real Simple
  • Ser Padres
  • Shape
  • Siempre Mujer
  • Southern Living
  • Travel + Leisure

Technical

Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load

Layout

File Types Accepted
Dimensions

Min: 320x180 (16:9)

Max: 800x450 (16:9)

Assets Due

8 days

Animation

Looping
Max Expanded Dimensions / Direction

Expands to full screen on user click

Animation Guidelines

Tracking

1x1 Pixel Impression Trackers Accepted
3rd Party JS Trackers Accepted?
3rd Party Click Trackers Accepted?

If clicking to Advt Site

3rd Party Creative Tags Accepted?

See Vendor tab

Audio & Video

Video Formats Accepted

Hosted: .mov, .mp4 or .webm

In-banner Video Requirements
Audio

User-Initiated on click

Additional Notes

Social Buttons and End Card available. See Video Expander tab and SM Products: Card Options tab for full spec

Max of 8 Videos Allowed (thumbnail, skin, and end card are the same across all 8)

Creative Refreshes must be approved by RevOps/Polaris