Engagement Video Unit (EVU)
100% viewable cost per completion video with high-engagement in a high-impact experience across Meredith and extended networks. Users select advertiser’s ad to unlock access to premium content.
Specifications
Brand Support
Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
Dimensions
Min: 320x180 (16:9) Max: 800x450 (16:9)
Assets Due
8 days
Animation
Looping
Max Expanded Dimensions / Direction
Expands to full screen on user click
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Yes if clicking to Advt Site
3rd Party Creative Tags Accepted?
Yes - See Vendor Tab
Audio & Video
Video Formats Accepted
- Hosted: .mov, .mp4, .flv, or .webm - VAST2.0, VPAID 2.0 (JS only)
In-banner Video Requirements
Audio
User-Initiated on click
Additional Notes
Social Buttons and End Card available See Video Expander tab and SM Products: Card Options tab for full spec Max of 8 Videos Allowed (thumbnail, skin and end card are the same across all 8) Creative Refreshes must be approved by RevOps/Polaris
Brand Support
Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
JPG, GIF, PNG
Dimensions
400x400
Assets Due
8 days
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
In-banner Video Requirements
Audio
Additional Notes
Social Buttons and End Card available See Video Expander tab and SM Products: Card Options tab for full spec Max of 8 Videos Allowed (thumbnail, skin and end card are the same across all 8) Creative Refreshes must be approved by RevOps/Polaris
Brand Support
Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
PSD Pack Recommended PNG, GIF, JPG
Dimensions
Min: 300 x 372 Max: 1120 x 600
Assets Due
8 days
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Yes if clicking to Advt Site
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
In-banner Video Requirements
Audio
Additional Notes
Social Buttons and End Card available See Video Expander tab and SM Products: Card Options tab for full spec Max of 8 Videos Allowed (thumbnail, skin and end card are the same across all 8) Creative Refreshes must be approved by RevOps/Polaris