Advertisers integrate into Meredith’s TV-like long-form content living on Instagram’s video platform and can extend program awareness through native episodes. Max 50% of IGTV episodes can be native. O&O is subject to edit’s direction, 100% SOV. EDIT APPROVAL REQUIRED.
Custom Content Capabilities
Logo Placement, Product Placement, Custom Native Video
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, My Food and Family, MyRecipes, MyWedding, Parents, People, People en Espanol, Rachael Ray In Season, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure, WOOD Magazine
Max. Number of Initial Load File Requests
User Initiated Download
Max. CPU Load
File Types Accepted
Segment: 9:16 Social Cutdown: 4:5 min 720 px125
Social Cut Downs due to Polaris Ops 2 days prior to launch
Max Expanded Dimensions / Direction
Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Video Formats Accepted
In-banner Video Requirements
stereo AAC audio compression at 128kbps+
Brand mention within IGTV episode (up to 4 advertisers per edit series)