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IGTVimage
Social

IGTV

Advertisers integrate into Meredith’s TV-like long-form content living on Instagram’s video platform and can extend program awareness through native episodes. Max 50% of IGTV episodes can be native. O&O is subject to edit’s direction, 100% SOV. EDIT APPROVAL REQUIRED.

Custom Content Capabilities

Logo Placement, Product Placement, Custom Native Video

Specifications

    Brand Support

    All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, My Food and Family, MyRecipes, MyWedding, Parents, People, People en Espanol, Rachael Ray In Season, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure, WOOD Magazine

    Technical
    Initial Load
    Max. Number of Initial Load File Requests
    Subload
    User Initiated Download
    Max. CPU Load
    Layout
    File Types Accepted
    Dimensions

    Segment: 9:16 Social Cutdown: 4:5 min 720 px125

    Assets Due

    Social Cut Downs due to Polaris Ops 2 days prior to launch

    Animation
    Looping
    Max Expanded Dimensions / Direction
    Animation Guidelines

    Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.

    Tracking
    1x1 Pixel Impression Trackers Accepted
    3rd Party js Trackers Accepted?
    3rd Party Click Trackers Accepted?
    3rd Party Creative Tags Accepted?
    Audio & Video
    Video Formats Accepted

    .mp4

    In-banner Video Requirements
    Audio

    stereo AAC audio compression at 128kbps+

    Additional Notes

    Brand mention within IGTV episode (up to 4 advertisers per edit series)

    Demo Generator
    add
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