Advertisers integrate into Meredith’s TV-like long-form content living on Instagram’s video platform and can extend program awareness through native episodes. Max 50% of IGTV episodes can be native. O&O is subject to edit’s direction, 100% SOV. EDIT APPROVAL REQUIRED.
Custom Content Capabilities
Logo Placement, Product Placement, Custom Native Video
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Max. Number of Initial Load File Requests
User Initiated Download
Max. CPU Load
File Types Accepted
Segment: 9:16 Social Cutdown: 4:5 min 720 px125
Social Cut Downs due to Polaris Ops 2 days prior to launch
Max Expanded Dimensions / Direction
Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Video Formats Accepted
In-banner Video Requirements
stereo AAC audio compression at 128kbps+
Brand mention within IGTV episode (up to 4 advertisers per edit series)