Instagration
Co-branded organic Instagram posts and stories give advertisers a fully integrated social experience alongside premium, appealing content.
Specifications
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
jpg
Dimensions
1080 x 1920 (9:16)
Assets Due
PMM: 4 weeks in advance
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
no more than 20% of the frame can contain text
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
.mp4
In-banner Video Requirements
Audio
stereo AAC audio compression at 128kbps+
Additional Notes
1 story (5-10 segments) with "Paid partnership with Advertiser" slug, 1 mention + 1 visual integration. One link out per story.
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
jpg
Dimensions
1200 x 1200 (1:1 or 4:5)
Assets Due
Animation
Looping
Yes if video is under :30
Max Expanded Dimensions / Direction
Animation Guidelines
no more than 20% of the frame can contain text
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
.mp4
In-banner Video Requirements
Audio
no more than 20% of the frame can contain text stereo AAC audio compression at 128kbps+
Additional Notes
2 organic feed posts (photo or video) with "Paid partnership with Advertiser" slug, @mention, and product integration if visually feasible.