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Leaderboardimage

Leaderboard

display

Available Devices

Summary

A 728x90 standard display unit that runs on desktop & tablet.

Specifications

Brand Support

  • All People Quilt
  • Allrecipes
  • Best Life
  • Better Homes & Gardens
  • Cooking Light
  • Daily Paws
  • Eat This, Not That
  • Eating Well
  • Entertainment Weekly
  • Food & Wine
  • Health
  • Hello Giggles
  • InStyle
  • Martha Stewart
  • Midwest Living
  • My Food and Family
  • MyRecipes
  • MyWedding
  • Parents
  • People
  • People en Espanol
  • Rachael Ray In Season
  • Real Simple
  • Ser Padres
  • Shape
  • Siempre Mujer
  • Southern Living
  • Successful Farming
  • Travel + Leisure
  • WOOD Magazine

Rich Media Capabilities

  • Inline Video
  • Multiple Panels
  • Pannable
  • Swipeable Gallery
  • 360° View
  • Facebook Share Button
  • Twitter Feed
  • Shop the Look
  • The Pulse
  • Swipe + Reveal

Technical

Initial Load

150k

Max. Number of Initial Load File Requests

10

Subload

300k

User Initiated Download

Unlimited

Max. CPU Load

30%

Layout

File Types Accepted
Dimensions

728x90

Assets Due

5 days

Note

We do NOT accept Site Served HTML5 for sponsorships.

Animation

Looping
Max Expanded Dimensions / Direction

No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not full screen, it must be placed in center of screen.

Animation Guidelines
  • Animation is recommended to be part of subload.
  • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
  • User action is not required to play the animation.
  • Animation is recommended to start when the ad is within view.
  • Flashing, high contrast, fast-moving, and bright color animation are not allowed.

Tracking

1x1 Pixel Impression Trackers Accepted
3rd Party JS Trackers Accepted?
3rd Party Click Trackers Accepted?

Yes - If drive to client site

No – if drive internally

3rd Party Creative Tags Accepted?

Audio & Video

Video Formats Accepted

Hosted: .mov, .mp4,.webm

In-banner Video Requirements
  • Must have 50% of pixels in view before video play starts.
  • Autoplay video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
  • Required Controls: Play, Pause, Rewind, Volume
  • File quality: Recommended 24 fps minimum.
Audio

User-Initiated on click

Additional Notes

  • All creative assets must be delivered over HTTPS
  • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting
  • Creative must have a 1px border