Display

Medium Rectangle

A 300x250 standard display unit that runs cross-device.

Rich Media Capabilities

Dynamic Recipe Title Generator, Facebook Share Button, Shop the Look, Swipe + Reveal, The Pulse, Twitter Feed, Weather (Creative Relevancy), 360° View, Inline Video, Multiple Panels, Pannable, Quiz, Swipeable Gallery

Specifications

Brand Support

All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming

Technical

Initial Load

150k

Max. Number of Initial Load File Requests

Subload

300k

User Initiated Download

Unlimited

Max. CPU Load

30%

Layout

File Types Accepted

gif, jpg, png, HTML5 (JS)

Dimensions

300x250

Assets Due

Note

We do NOT accept Site Served HTML5 for sponsorships

Animation

Looping

Max Expanded Dimensions / Direction

No directional or sideways expansion of an ad is allowed. All ads must expand to cover full screen. If expanded creative size is not full screen, it must be placed in center of screen.

Animation Guidelines

* Animation is recommended to be part of subload. * JavaScript used for animation must be executed as asynchronous load and CSS used must be inline. * User action is not required to play animation. * Animation is recommended to start when the ad is within view. * Flashing, high contrast, fast moving and bright color animation are not allowed.

Tracking

1x1 Pixel Impression Trackers Accepted

3rd Party js Trackers Accepted?

3rd Party Click Trackers Accepted?

Yes – if drive to client site No – if drive internally

3rd Party Creative Tags Accepted?

Audio & Video

Video Formats Accepted

* Hosted: .mov, .mp4, .webm

In-banner Video Requirements

* Must have 50% of pixels in view before video play start. * Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user. * Required Controls: Play, Pause, Rewind, Volume * File quality: Recommended 24 fps minimum.

Audio

User-Initiated on click

Additional Notes

* All creative assets must be delivered over HTTPS * Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.