Mobile Adhesion
display
Available Devices
Summary
Mobile adhesion unit docked at bottom of a mobile screen, guaranteeing viewability.
Specifications
Brand Support
- All People Quilt
- Allrecipes
- Best Life
- Better Homes & Gardens
- Cooking Light
- Daily Paws
- Eat This, Not That
- Eating Well
- Entertainment Weekly
- Food & Wine
- Health
- Hello Giggles
- InStyle
- Martha Stewart
- Midwest Living
- My Food and Family
- MyRecipes
- MyWedding
- Parents
- People
- People en Espanol
- Rachael Ray In Season
- Real Simple
- Ser Padres
- Shape
- Siempre Mujer
- Southern Living
- Successful Farming
- Travel + Leisure
Rich Media Capabilities
- 360° View
- Facebook Share Button
- Inline Video
- Multiple Panels
- Pannable
- Quiz
- Shop the Look
- Swipe + Reveal
- Swipeable Gallery
- The Pulse
- Twitter Feed
- Weather (Creative Relevancy)
Technical
Initial Load
50k
Max. Number of Initial Load File Requests
10
Subload
100k
User Initiated Download
Unlimited
Max. CPU Load
30%
Layout
File Types Accepted
Dimensions
320x50
Assets Due
5 days
Note
We do NOT accept Site Served HTML5 for sponsorships.
Animation
Looping
Max Expanded Dimensions / Direction
No directional or sideways expansion of an ad is allowed. All ads must expand to cover the full screen. If the expanded creative size is not fullscreen, it must be placed in the center of the screen.
Animation Guidelines
- Animation is recommended to be part of subload.
- JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
- User action is not required to play the animation.
- Animation is recommended to start when the ad is within view.
- Flashing, high contrast, fast-moving, and bright color animation are not allowed.
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party JS Trackers Accepted?
3rd Party Click Trackers Accepted?
If drive to client site
No – If drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
In-banner Video Requirements
- Must have 50% of pixels in view before video play starts.
- Autoplay video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
- Required Controls: Play, Pause, Rewind, Volume
- File quality: Recommended 24 fps minimum
Audio
User-Initiated on click
Additional Notes
- All creative assets must be delivered over HTTPS
- Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting
- Creative must have a 1px border