Shoppable Display Unit (SDU)
Uses a consumer’s ZIP code to dynamically display local offers related to a brand and features store logo of nearby retailer where those offers are available within a standard 300x250 or 320x50 ad unit.
Specifications
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, My Food and Family, MyRecipes, MyWedding, Parents, People, People en Espanol, Rachael Ray In Season, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure, WOOD Magazine
Technical
Initial Load
40k
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
Product Image - jpg
Dimensions
300x250
Assets Due
5 business days after receiving approved creatives AND tags
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
In-banner Video Requirements
Audio
Additional Notes
Product Image (300x200 jpg) Descriptive Copy (50 character limit) (incl spaces) Click Target (URL) Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders Not served via DFP
Brand Support
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, My Food and Family, MyRecipes, MyWedding, Parents, People, People en Espanol, Rachael Ray In Season, Real Simple, Ser Padres, Shape, Siempre Mujer, Southern Living, Successful Farming, Travel + Leisure, WOOD Magazine
Technical
Initial Load
40k
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
Product Image - jpg
Dimensions
320x50
Assets Due
5 business days after receiving approved creatives AND tags
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
In-banner Video Requirements
Audio
Additional Notes
Product Image (160x50 jpg) Descriptive Copy (20 character limit) (incl spaces) Click Target (URL) Shopper Team typically suggests placeholders for all of the above as part of campaign kick-off; so, CSM does not have to collect assets at the outset; only has to guide agency through revision/approval of placeholders Not served via DFP Frequency cap of 1 per user, per site, per day Coordinate any mid-campaign date and/or changes to impression goals with Shopper Team