Social Bytes
Built-if-sold simple, snackable Edit or Foundry content created with a specific social network and format in mind; packaging is designed to give creative teams the flexibility and freedom to create the types and amounts of content that match exactly what advertisers request. Pricing is based on content volume and determined by PMMs (Edit) or Foundry (Native) executions.
Specifications
Brand Support
All People Quilt, Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
.jpg
Dimensions
1:1, 1080x1080 px, JPG or PNG
Assets Due
2 days
Animation
Looping
Yes, if video is under :30
Max Expanded Dimensions / Direction
Animation Guidelines
No more than 20% of the frame can contain text
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Native Only
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
.mp4
In-banner Video Requirements
Audio
Stereo AAC audio compression at 128kbps+
Additional Notes
Brand Support
All People Quilt, Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
JPG
Dimensions
1080 x 1920 (9:16)
Assets Due
2 days
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
No more than 20% of the frame can contain text
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Native Only
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
.mp4
In-banner Video Requirements
Audio
Stereo AAC audio compression at 128kbps+
Additional Notes
Facebook can only be leveraged for single image/video; 3 creative variations/brands max; The :120sec limit is for one asset only.
Brand Support
All People Quilt, Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
.jpg
Dimensions
1:1, 1080x1080 px, JPG or PNG
Assets Due
2 days
Animation
Looping
Yes if video is under :30
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Native Only
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
.mp4
In-banner Video Requirements
Audio
Stereo AAC audio compression at 128kbps+
Additional Notes
Brand Support
All People Quilt, Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
.JPG
Dimensions
1080 x 1920 (9:16)
Assets Due
2 days
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
No more than 20% of the frame can contain text
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Native Only
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
.mp4
In-banner Video Requirements
Audio
Stereo AAC audio compression at 128kbps+
Additional Notes
1-3 co-branded segments from Meredith brand handles; 3 creative variations/brands max; Single Video/Image OR 3 co-branded segments from Meredith brand handles (3 x :15 max). The :120sec limit is for one asset only.
Brand Support
All People Quilt, Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
/builds/frontend-eng/max/content/products/.jpg, .png, .gif
Dimensions
720 x 720 (1:1)
Assets Due
2 days
Animation
Looping
No, if over 6.5 seconds
Max Expanded Dimensions / Direction
Animation Guidelines
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Native Only
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
/builds/frontend-eng/max/content/products/.mp4, .mov
In-banner Video Requirements
Audio
AAC LC (Low Complexity), stereo
Additional Notes
Brand Support
All People Quilt, Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
/builds/frontend-eng/max/content/products/.jpg, .png
Dimensions
1000 x 1500 (2:3)
Assets Due
2 days
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
Images and videos should be vertical - at least 2:3 aspect ratio
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Native Only
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
.mp4
In-banner Video Requirements
Audio
Additional Notes
Brand Support
All People Quilt, Allrecipes, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
Technical
Initial Load
Max. Number of Initial Load File Requests
Subload
User Initiated Download
Max. CPU Load
Layout
File Types Accepted
Dimensions
1080 x 1920 (9:16)
Assets Due
2 days
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
No more than 50% of the frame can contain text. Avoid logos/ graphic elements in top and bottom 150px
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
3rd Party Click Trackers Accepted?
Native Only
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
/builds/frontend-eng/max/content/products/.mp4, .mov
In-banner Video Requirements
Audio
Target audio level: -16 LUFS
Additional Notes
Snapchat can only be leveraged for single video; 3 creative variations/brands max; Single Video OR 3 co-branded segments from Meredith brand handles (3 x :10 max). Additional assets needed with the 3 segments: Logo, Image Tile; The :120sec limit is for one asset only.