Top Halo
Full-width, high-impact rich media ad unit that runs cross-device. Only available for entertainment sites.
Rich Media Capabilities
360° View, Facebook Share Button, Inline Video, Pannable, Quiz, Shop the Look, Swipe + Reveal, Swipeable Gallery, The Pulse, Twitter Feed, Weather (Creative Relevancy)
Specifications
Brand Support
Entertainment Weekly, People, People en Espanol
Technical
Initial Load
200k
Max. Number of Initial Load File Requests
10
Subload
300k
User Initiated Download
Unlimited
Max. CPU Load
30%
Layout
File Types Accepted
gif, png, jpg, html 5
Dimensions
1920x480 max px dimensions (displays at 4:1 aspect ratio) Full Banner Video Assets Desktop/Tablet: .mov or.mp4 - 50MB max file size - 4:1 aspect ratio - 1920x480 max dimensions
Assets Due
5
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
* Animation is recommended to be part of subload. * JavaScript used for animation must be executed as asynchronous load and CSS used must be inline. * User action is not required to play animation. * Animation is recommended to start when the ad is within view. * Flashing, high contrast, fast moving and bright color animation are not allowed.
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
Yes, however not to be used for e.g. GroupM or 3rd party video viewability campaigns as we can only use internal tracking on the video
3rd Party Click Trackers Accepted?
Yes – if drive to client site No – if drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
* Hosted: .mov, .mp4
In-banner Video Requirements
* Must have 50% of pixels in view before video play start. * Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user. * Required Controls: Play, Pause, Rewind, Volume * File quality: Recommended 24 fps minimum.
Audio
User-Initiated on click
Additional Notes
All creative assets must be delivered over HTTPS. Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting. Maximum of 1 per user per site per day. No vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc). Assets required for Standard Halo: .psd file Desktop/Tablet dimensions: 1920x480 In-Banner Video specs: Max 50MB Assets required for Halo with full-bleed video option: Full-Bleed Video: Max 50MB Desktop/Tablet video dimensions: 1920x480
Brand Support
Entertainment Weekly, People, People en Espanol
Technical
Initial Load
100k
Max. Number of Initial Load File Requests
10
Subload
300k
User Initiated Download
Unlimited
Max. CPU Load
30%
Layout
File Types Accepted
gif, png, jpg, html 5
Dimensions
768x432 max px dimensions (displays at 16:9 aspect ratio) Full Banner Video Assets .mov or.mp4 - 50MB max file size - 16:9 aspect ratio for browser widths below 768px - 768x432 max dimensions Actual display size varies by location
Assets Due
5
Animation
Looping
Max Expanded Dimensions / Direction
Animation Guidelines
* Animation is recommended to be part of subload. * JavaScript used for animation must be executed as asynchronous load and CSS used must be inline. * User action is not required to play animation. * Animation is recommended to start when the ad is within view. * Flashing, high contrast, fast moving and bright color animation are not allowed.
Tracking
1x1 Pixel Impression Trackers Accepted
3rd Party js Trackers Accepted?
Yes, however not to be used for e.g. 3rd party video viewability campaigns as we can only use internal tracking on the video.
3rd Party Click Trackers Accepted?
Yes – if drive to client site No – if drive internally
3rd Party Creative Tags Accepted?
Audio & Video
Video Formats Accepted
mov, .mp4
In-banner Video Requirements
* Must have 50% of pixels in view before video play start. * Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user. * Required Controls: Play, Pause, Rewind, Volume * File quality: Recommended 24 fps minimum.
Audio
User-Initiated on click
Additional Notes
All creative assets must be delivered over HTTPS. Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting. Maximum of 1 per user per site per day. No vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc). Assets required for Standard Halo: .psd file Mobile dimensions: 768x432 In-Banner Video specs: Max 50MB Assets required for Halo with full-bleed video option: Full-Bleed Video: Max 50MB Mobile video dimensions: 768x432