Advertisers run assets in-front of Meredith video content
(+ live video on PeopleTV) as promoted tweets in a highly-targetable and brand-safe environment.
All People Quilt, Allrecipes, Best Life, Better Homes & Gardens, Cooking Light, Daily Paws, Departures, Eat This, Not That, Eating Well, Entertainment Weekly, Food & Wine, Health, Hello Giggles, InStyle, Martha Stewart, Midwest Living, Successful Farming
640x360 px (16:9)
Pre-roll is skippable after 6 seconds.
Yes, Twitter works with advertiser on case by case basis
/builds/frontend-eng/max/content/products/.mp4 or .mov
AAC LC (Low Complexity), stereo
Delivery billed off 1p Twitter data
Advertiser manages activation/delivery
Tags: DCM, VAST,
Nielsen + Comscore Pixel - must be appended separately to campaign