Medium Rectangle

Medium rectangle ads are standard units that display across a variety of screen sizes and platforms.

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Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
300x250 gif, png, jpg, html 5 150k 300k Unlimited 10 30% 15 seconds NA
Animation Guidelines Expansion Requirements Additional Notes
  • Animation is recommended to be part of subload.
  • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
  • User action is not required to play animation.
  • Animation is recommended to start when the ad is within view.
  • Flashing, high contrast, fast moving and bright color animation are not allowed.
  • No directional or sideways expansion of an ad is allowed.
  • All ads must expand to cover full screen.
  • If expanded creative size is not full screen, it must be placed in center of screen.
  • All creative assets must be delivered over HTTPS.
  • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
User-Initiated on click. Hosted: .mov, .mp4,.webm
  • Must have 50% of pixels in view before video play start.
  • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
  • Required Controls: Play, Pause, Rewind, Volume
Yes Yes Yes Yes – if drive to client site.
No – if drive internally
5
Leaderboard

Typically placed above the content or within the header itself. Due to its above the fold positioning, the leaderboard performs extremely well for branding campaigns.

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Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
728x90 gif, png, jpg, html 5 150k 300k Unlimited 10 30% 15 seconds NA
Animation Guidelines Expansion Requirements Additional Notes
  • Animation is recommended to be part of subload.
  • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
  • User action is not required to play animation.
  • Animation is recommended to start when the ad is within view.
  • Flashing, high contrast, fast moving and bright color animation are not allowed.
  • No directional or sideways expansion of an ad is allowed.
  • All ads must expand to cover full screen.
  • If expanded creative size is not full screen, it must be placed in center of screen.
  • All creative assets must be delivered over HTTPS.
  • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
User-Initiated on click. Hosted: .mov, .mp4,.webm
  • Must have 50% of pixels in view before video play start.
  • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
  • Required Controls: Play, Pause, Rewind, Volume
Yes Yes Yes Yes – if drive to client site.
No – if drive internally
5
Roadblock (ROS Synch'd & FITO)

A roadblock is comprised of the tier 1 Leaderboard and Medium Rectangle/Half-Page/Portrait units on a page served together. It is an effective way to gain user attention and engagement, given the juxtaposition of the highly viewable units. Ideal for a brand or product launch when the aim is to gain brand awareness quickly. Can be paired with First Impression targeting. (Note: not 100% SOV)

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Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
  • 728x90
  • 300x250/300x600/300x1050 (where sizes are supported)
  • gif, png, jpg, html 5 Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    • No directional or sideways expansion of an ad is allowed.
    • All ads must expand to cover full screen.
    • If expanded creative size is not full screen, it must be placed in center of screen.
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4,.webm
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes Yes Yes – if drive to client site.
    No – if drive internally
    5
    Enhanced Tout

    Enhanced Touts are proprietary half-page units built in Celtra and run via DFP. Their primary function is as a paid distribution vehicle for custom content. When the user rolls over/taps an article in-unit, the content appears within the module within a separate panel. Content can be paired with curated editorial to enhance the theme.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Desktop/Tablet: 300x600
    gif, jpg, png
    • Desktop/Tablet: 200k
    2 MB NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA No expansion outside of unit; when the user rolls over/taps the tout, content appears within the module.
    • All creative assets must be delivered over HTTPS.

    • Assets:
    • Copy / Hi-Res Images
    • Raw Video Files (if applicable)
    • Hi-Res Images JPG, PSD, PNG (if Gallery is included)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes Yes No do not typically append a click tracker
    (usually does not drive to a landing page)
    28
    Newsroom / Pillbox (Pharma)

    Newsroom / Pillbox is a proprietary half-page unit built in Celtra and run via DFP. It couples an advertiser’s banner ad with trending stories around custom topics and updates in real-time via a dynamic site feed. Curate by source, most popular, most “liked,” and/or top trending (social shares per hour). For Pharma, use the Pillbox, where content is curated and static.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    300x250
    300x600
    gif, jpg, png 300x250: 150k
    300x600: 200k
    300x250: 300k
    300x600: 400k
    NA 10 30% NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA There is no out-of-unit expansion; when the user rolls over/taps the image, content appears within the module.
    • All creative assets must be delivered over HTTPS.

    • Recommended Content:
    • <10 pieces trending content
    • <4 for curated

    • Assets:
    • Standard banners
    • Trending topic
    • Fonts
    • Brand guidelines

    • 3rd party tracking:
    • Site served, can accept impression pixel, can accept clicktrackers, can accept research pixels, can accept viewability trackers but CANNOT transact off of viewability CANNOT accept blocking tags.
    • Other Notes:
    • Content can be sourced by popularity (socially trending), as well as by category and brand.
    • Content feed is powered by Meredith’s CaaS (Content as a Service).
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No Yes 28 days
    Vignette

    Full-width, responsive unit featuring carousel of advertiser-content (videos, articles, images). When thumbnail for a piece is clicked on, additional content is loaded as an overlay.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Full-width, | 2:1, 4:1 and 1:1 (Mobile Only) gif, jpg, png 200k 2 MB NA 10 30% NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA When thumbnail is clicked, additional content opens in an overlay or can click out to advertiser site.
    • All creative assets must be delivered over HTTPS.
    • Ideal for 6-9 pieces of content (video, articles and images)
    • Cross-screen and fully responsive
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA .mp4, 50 MB max file size Yes No No Yes 28 days
    Mobile Adhesion

    The mobile adhesion unit is docked at the bottom of the mobile screen, guaranteeing full viewability, and on user click, it can expand to full screen.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    320x50 gif, png, jpg, html 5 50k 100k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    • No directional or sideways expansion of an ad is allowed.
    • All ads must expand to cover full screen.
    • If expanded creative size is not full screen, it must be placed in center of screen.
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4,.webm
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes Yes Yes – if drive to client site.
    No – if drive internally
    5
    Mobile App Units

    Displayed in the Dinner Spinner App.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
  • 320x50: mobile only
  • 728x90: tablet only
  • 300x250: tablet, smart phone
  • gif, png, jpg, html 5 50k 100k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    • No directional or sideways expansion of an ad is allowed.
    • All ads must expand to cover full screen.
    • If expanded creative size is not full screen, it must be placed in center of screen.
    • All creative assets must be delivered over HTTPS.
    • Rich media must be MRAID compliant.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4,.webm
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes Yes Yes 5
    Apple News

    Advertiser creative can run against Meredith content and section home pages in the Apple News platform.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
  • 728x90
  • 300x250
    • No iframe
    • SSL compliant
    • No 4th party tracking
    • (DCM) Placement Tags - Only JPEG, PNG, GIF

    Specifications are optimized for all supported devices. Only one asset is needed for all supported iPhone and iPod touch devices. Another is needed for all supported iPad and macOS devices.

    iPhone Max File Load 75kb
    iPad Max File Load 170kb

    15 seconds 3
    Animation Guidelines Expansion Requirements Additional Notes
    • Animated banners (animated GIFs) can loop only three times, and the total animation cannot exceed 15 seconds.
    • Repetitive or rapid flashing, blinking in excess, or visually stressful animations are not allowed.
    NA
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    Yes
    Apple News Video
    O&O Pre-roll + Video Distribution Network

    Advertiser creative can run against Meredith content and section home pages in the Apple News platform.

    Video assets run as a hybrid of pre-roll and outstream video placements within Meredith content in the Apple News app exclusively or as an extension of standard pre-roll buy.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    640x360 NA NA NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Pre-roll will run throughout Meredith Digital properties + Pre-roll/Outstream Video on AppleNews + the Insert Category Video Distribution Network. This placement can only accept a VAST tag
    • Impressions cannot be guaranteed by placement; Meredith will deliver on overall package impressions
    • No third party tracking
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    Auto VAST 2.0 or 3.0
    ios 11.3 or higher
    No VPAID support
    Yes
    Apple News Meredith Video Network_Pre-roll/Outstream_15s or 30s (AppleNews)_Mobile/Tablet

    Advertiser creative can run against Meredith content and section home pages in the Apple News platform.

    Video assets run as a hybrid of pre-roll and outstream video placements within Meredith content in the Apple News app exclusively or as an extension of standard pre-roll buy.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Preroll 1920x1080 (also size for outstream) this is on main section page videos NA NA NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Pre-roll will run throughout Meredith Digital properties + Pre-roll/Outstream Video on AppleNews + the Insert Category Video Distribution Network. This placement can only accept a VAST tag
    • Impressions cannot be guaranteed by placement; Meredith will deliver on overall package impressions
    • No third party tracking
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    Auto VAST 2.0 or 3.0
    ios 11.3 or higher
    No VPAID support
    Yes
    Apple News Meredith Video Network_Pre-roll_15s or 30s (AppleNews)_Mobile/Tablet

    Advertiser creative can run against Meredith content and section home pages in the Apple News platform.

    Video assets run as a hybrid of pre-roll and outstream video placements within Meredith content in the Apple News app exclusively or as an extension of standard pre-roll buy.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    1080x1080 preroll on article pages NA NA NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Pre-roll will run throughout Meredith Digital properties + Pre-roll/Outstream Video on AppleNews + the Insert Category Video Distribution Network. This placement can only accept a VAST tag
    • Impressions cannot be guaranteed by placement; Meredith will deliver on overall package impressions
    • No third party tracking
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    Auto VAST 2.0 or 3.0
    ios 11.3 or higher
    No VPAID support
    Yes
    Half Page

    Typically positioned just above the fold in the right rail, the additional real estate affords a brand more opportunity to increase awareness and encourage user engagement.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    300x600 gif, png, jpg, html 5 200k 400k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    • No directional or sideways expansion of an ad is allowed.
    • All ads must expand to cover full screen.
    • If expanded creative size is not full screen, it must be placed in center of screen.
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4,.webm
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes Yes Yes – if drive to client site.
    No – if drive internally
    5
    Portrait

    Large canvas format with state-of-the-art plug and play functionality and creative friendly canvas which balances well with page content. The Rising Star Portrait is a template for including interactive modular apps.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    300x1050 gif, png, jpg, html 5 250k 500k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    • No directional or sideways expansion of an ad is allowed.
    • All ads must expand to cover full screen.
    • If expanded creative size is not full screen, it must be placed in center of screen.
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4,.webm
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes Yes Yes – if drive to client site.
    No – if drive internally
    5
    Billboard (Waterfall)

    High impact ad unit that runs along the top of the page above the content, often within the header. It loads pre-expanded across the full width of the header and is click to close.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    970x250 gif, png, jpg, html 5 250k 500k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    • No directional or sideways expansion of an ad is allowed.
    • All ads must expand to cover full screen.
    • If expanded creative size is not full screen, it must be placed in center of screen.
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    • Must Have a Frequency Cap of 1/24 hrs 1/ user / site / day cap
    • GM approval needed for sponsorships
    • Billboards cannot be used for standalone vizu studies. An example DON'T
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4,.webm
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes Yes Yes – if drive to client site.
    No – if drive internally
    5
    Super Leaderboard

    970x90 base banner with a click or tap to trigger a full screen expansion. No directional or sideways expansion is allowed. If expanded creative size is not full screen, it must be placed in center of screen. IAB Pushdown (970x90) and OPA (970x66) deprecated by IAB.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    970x90 gif, png, jpg, html 5 200k 400k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    • No directional or sideways expansion of an ad is allowed.
    • All ads must expand to cover full screen.
    • If expanded creative size is not full screen, it must be placed in center of screen.
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4,.webm
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes Yes Yes – if drive to client site.
    No – if drive internally
    5
    Cross Screen Scroller (TI Mobile Reveal)

    High Impact rich media ad unit that spans the width of the div in which it is placed. It features parallax scrolling technology, which reveals additional content as you scroll. This is the mobile interscroller, but now it's cross-platform (Desktop, Tablet, and Mobile).

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Front Unit (interactive elements)
      1280x400 / 1024x300 / 768x300 / 320x416
    • Back Unit (not interactive)
      1280x600 / 1024x768 / 768x900 / 320x416
    • Actual display size varies by location
    gif, png, jpg, html 5
  • 200k max file size for desktop and tablet
  • 100k max file size for mobile
  • 300k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    NA
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    • Maximum of 1 per user per site per day.
    • NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc).
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. .mov, .mp4
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes, however not to be used for e.g. 3rd party video viewability campaigns as we can only use internal tracking on the video. No Yes – if drive to client site.
    No – if drive internally
    5
    Halo (Dynamic Frame)

    High-impact rich media ad unit that spans the width of the div in which it is placed and works cross-platform through a single creative delivery, allowing the ad server to optimize for performance.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Desktop/Tablet: 1920x480 max px dimensions (displays at 4:1 aspect ratio)
    • Mobile: 768x768 max px dimensions (displays at 1:1 aspect ratio)

    • Full Banner Video Assets
    • Desktop/Tablet: .mov or.mp4 - 50MB max file size - 4:1 aspect ratio - 1920x480 max dimensions
    • Mobile: .mov or.mp4 - 50MB max file size - 1:1 aspect ratio for browser widths below 768px - 768x768 max dimensions
    • Actual display size varies by location

    • Display size varies by page type and platform (full-width)
    gif, png, jpg, html 5
  • 200k max file size for desktop and tablet
  • 100k max file size for mobile
  • 300k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    NA
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    • Maximum of 1 per user per site per day.
    • NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc).
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. .mov, .mp4
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes, however not to be used for e.g. 3rd party video viewability campaigns as we can only use internal tracking on the video. No Yes – if drive to client site.
    No – if drive internally
    5
    Top Halo (Dynamic Frame)

    High-impact rich media ad unit that spans the width of the div in which it is placed and works cross-platform through a single creative delivery, allowing the ad server to optimize for performance.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Desktop/Tablet: 1920x480 max px dimensions (displays at 4:1 aspect ratio)
    • Mobile: 768x432 max px dimensions (displays at 16:9 aspect ratio)

    • Full Banner Video Assets
    • Desktop/Tablet: .mov or.mp4 - 50MB max file size - 4:1 aspect ratio - 1920x480 max dimensions
    • Mobile: .mov or.mp4 - 50MB max file size - 16:9 aspect ratio for browser widths below 768px - 768x432 max dimensions
    • Actual display size varies by location

    • Display size varies by page type and platform (full-width)
    gif, png, jpg, html 5
  • 200k max file size for desktop and tablet
  • 100k max file size for mobile
  • 300k Unlimited 10 30% 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    • Animation is recommended to be part of subload.
    • JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.
    • User action is not required to play animation.
    • Animation is recommended to start when the ad is within view.
    • Flashing, high contrast, fast moving and bright color animation are not allowed.
    NA
    • All creative assets must be delivered over HTTPS.
    • Must include IBA self-regulation controls (Ad Choices logo) for ads using behavioral targeting.
    • Maximum of 1 per user per site per day.
    • NOTE: no vertical scrolling allowed within the creative as this causes conflict and user experience issues (please note for PHARMA in particular); horizontal scroll is still allowed (e.g. carousels, galleries, etc).
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. .mov, .mp4
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    Yes Yes, however not to be used for e.g. 3rd party video viewability campaigns as we can only use internal tracking on the video. No Yes – if drive to client site.
    No – if drive internally
    5
    Peelback

    High Impact ad unit that serves in the top right corner of the site, inviting user to peel back the page and expose what's underneath. On initial load, a small image will live on the upper right hand corner. The peel back flap will feature waving animation to invite the user to engage. When a user clicks or hovers (desktop) on the small image, it peels back to reveal a larger image.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Collapsed state: 170x130px image with ~ 50% exposed diagonally from bottom right to top left corner
    • Expanded state (On Hover / Click): 640x480px image with approximately 50% exposed diagonally from bottom right to top left corner
    gif, png, jpg 170x130: 40k 640x480: 300k NA NA 30% NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA
    • Expands on user click/tap.
    • All creative assets must be delivered over HTTPS.
    • Must Have a Frequency Cap of 1/user/site/day
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    No No No No 5
    Amplify Audience

    Amplify Audience is not a product, but rather a targeting capability that can be layered onto select display products. It must be booked and sold as a separate line item as it gets activated and run through Viant, leveraging Meredith audience across Viant’s network of premium sites.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Standard IAB Display; In-Stream Video (VAST and VPAID) HTML5, Image, Video 250k 500k NA NA 30% 30 sec NA
    Animation Guidelines Expansion Requirements Additional Notes
    Max loops 3; Max 24fps
    • NA
    • 1st Party People-Based Data:
    • Amplify Audience offers powerful people-based solutions that boost targeting strategy.

    • Premium Meredith Voice:
    • Scale a premium format with a Time Inc. voice to engage users wherever they are.

    • Quality & Transparent Scale:
    • Amplify Audience site-list ensures that advertiser ads are in quality editorial environments.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. Hosted: .mov, .mp4
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    See specs for product being amplified. See specs for product being amplified. See specs for product being amplified. See specs for product being amplified. See specs for product being amplified.
    Video Preroll

    Non-skippable preroll video slotted in front of Meredith's custom premium content.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    O+O, Syndication, Youtube: 640x360 (16:9)

    Apple News: 1920x1080
    NA O+O, Syndication: 500 MB max

    Youtube: 1 GB max

    Apple News: 260MB max
    NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA

      O+O, Syndication

    • VPAID2.0 SWF no longer accepted (excludes Martha, Mobile, Tablet, YT, Syndication, Firefox)
    • Cannot accept blocking tags

    Youtube

    • no 3p targeting
    • 15s - skippable or nonskippable
    • 30s creative must be skippable

    Apple News

    • Supported VAST: Celtra, Flashtalking, Innovid, Kargo, Sizmek,Teads, Transmit.Live, Unruly
    • VPAID, VAST 1.0, VAST 4.0 tags are not supported.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    O+O, Syndication: 64kbps

    Youtube: Auto

    Apple News: 600-800 kbps MIN
    • O+O, Syndication:Hosted: .mov, .mp4,.webm
      VAST3.0 (must have .mp4, .flv, AND .webm)
      VAST3.0 (must have .mp4, .flv, AND .webm)
    • Apple News: Hosted: .VAST 2.0 and 3.0 tags containing Linear Ads and Skippable Linear Ads are supported.
    • Must have 50% of pixels in view before video play start.
    • Auto play video ads must automatically pause/stop when 50% or more of the ad pixels are no longer in view of the user.
    • Required Controls: Play, Pause, Rewind, Volume
    O+O, SYndication, Youtube: yes

    Apple News: yes - See approved vendors
    O+O, SYndication, Youtube: yes

    Apple News: yes - See approved vendors
    O+O, SYndication, Youtube: yes

    Apple News: yes - See approved vendors
    O+O, SYndication, Youtube: yes

    Apple News: yes - See approved vendors
    5
    Video Playlist

    The Video Playlist runs via preroll slot through DFP and is an interactive in-house built vpaid that features :15/:30 video ad within a custom skin along with a playlist of content (max 3 videos). The custom skin & playlist features advertiser and custom videos.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    640x360 (video player) video files must be mp4 NA NA NA NA NA 15 seconds or 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Built in-house and exported VPAID tags
    • VPAID HTML5: Desktop Only
    • Video Details:
    • Autoplays in desktop on most sites
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-Initiated on click. .mp4
    • 3 Accompanying Video Files - max file size 50 MB per video

    • Background File
    • 640 x 360 pixels
    • PSD file - Template Available PSD Template

    • Advertiser Logo (only required if not included in the background file .psd)
    • Max height 50px
    • .eps or .png file

    • Headline Copy (only required if not included in the background file .psd)
    • Word doc

    • Brand Guidelines/Style Guide (optional)
    • .pdf
    Yes Yes Yes Yes 5
    Engagement Video Unit

    100% viewable cost per completion video with high engagement and high impact experience. Users unlock access to premium content brought to them by your brand. Full screen video takeovers feature clickable branded skins, social extensions and a post-video unit to encourage user engagement while maximizing video opportunities.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Cross-platform responsive unit
    • Video maintains 16 x 9 Ratio
    • Max video size (800x450)
    • Min video size (320x180)
    NA NA NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA On user-initiated click, can expand video to full screen
    • All creative assets must be delivered over HTTPS.

    • Ad Selector Unit - Users choose from available ads; clicks launch video view.
    • Image/Logo - 400x400 jpg/gif/png
    • Ad Title - 40 characters max
    • Ad Description - 80 characters max

    • Watch - Video view occurs in socially-enabled, skinned player. Choose from 2 layouts
    • Branding Area - Multiple Clickable Areas
    • Video - 16:9 player
    • Social Tab - 6 Buttons maximum

    • Engage - Custom end card displays after video completion to drive further engagement.
    • Post Video Card - Specs vary by campaign/type of interaction. (Max of 2 cards)
    • Options available include: surveys, add to calendar, drive to site, social share/follow, video carousel, slideshow, custom units, and more
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    Auto
    • Hosted File Types: .flv, .mov, .mp4, .webm
    • non-Hosted: VAST2.0, VPAID 2.0 (JS ONLY), *YouTube
    • Video Length: 15/30s recommended; max 120 seconds
    • File Size Accepted: <10 MB preferred; 50 MB Max
    Yes No No Yes – if drive to client site
    No – if drive internally
    8
    Expander (Adapt Video)

    In-article unit that "expands" into view as a user scrolls through the content. The video autoplays when unit is >50% in-view, and audio initiates when user mouses over video. Video auto-pauses when >50% out of view. Post Video engagement drives further action (same features as Engagement Video card).

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Unit size varies by location
    • Player maintains a 16:9 Ratio
    • min player size: 320x180px
    • max player size: 640x360px
    NA NA NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA On user-initiated click, can expand video to full screen
    • All creative assets must be delivered over HTTPS.

    • Watch - Product expands into view as a user scrolls. Video auto-plays when >50% of the video player is in view.
    • Video - 16:9 player
    • Social Buttons - 6 Buttons maximum

    • Engage - Custom end card displays after video completion to drive further engagement.
    • End Card - Specs vary by campaign/type of interaction.
    • Options available include: surveys, add to calendar, drive to site, social share/follow, video carousel, slideshow, custom units, and more
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-initiated on scrollover (built into player)
    • Hosted File Types: .flv, .mov, .mp4, .webm
    • non-Hosted: VAST2.0, VPAID 2.0 (JS ONLY), *YouTube
    • Video Length: 15/30s recommended; max 30 seconds
    • File Size Accepted: <40 MB preferred; 100 MB Max
    Yes No (only accepted if wrapped in a VPAID JS Tag - for viewability) No Yes – if drive to client site
    No – if drive internally
    8
    Midroll OTT (People TV)

    Run advertiser or custom content video within a midroll slot on OTT channels. PEOPLE TV highlights the absolute latest celebrity news, behind-the-scenes scoop, style, food and more. Integrate your brand message between Meredith’s popular and trusted entertainment series and become a valuable part of the viewing experience that reaches a massive audience.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    1920x1080 (preferred) or 1280x720 VAST tags only - NO VPAID NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Cannot site-serve on OTT (no site-served videos)
    • OTT Platforms (Roku, Apple TV, Pluto, etc)
    • PEN uses SSAI (Server Side Ad Insertion) to stitch ads seamlessly into content for a TV-quality viewing experience.

    • Up to 5 video progression tracking URLs can be provided.

    • 3rd party tracking URLs can be provided to the start, 25%, 50%, 75% and end points of a video. Only secure pixels accepted

    • Targeting capabilities for launch:
    • Franchise (frnch= key/value)
    • content source (iu=/3865/pen/enw_video_bc, iu=3865/pen/peo_video_bc)
    • device (device= key/value)
    • day/time
    • frequency capping
    • geotargeting
    • competitive separation
    • ad podding
    • NO viewability tracking
    • NO Audience targeting

    App URLs

    Roku: https://channelstore.roku.com/details/104764/people-entertainment-network

    App id: 104764

    Android: https://play.google.com/store/apps/details?id=com.timeinc.people.peopleewnetwork&hl=en_USplay.google.com

    APP ID: com.timeinc.people.peopleewnetwork

    IOS/AppleTV: https://itunes.apple.com/bw/app/peopletv/id1143086910?mt=8

    Bundle ID: 1143086910

    APP ID: com.timeinc.people.peopleewnetwork

    FireTV: https://www.amazon.com/Time-Inc-PeopleTV-Watch-Celebrity/dp/B01KIP4T94

    Bubdle ID: B01KIP4T94

    APP ID: com.timeinc.people.peopleewnetwork (edited)

    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    Audio Sample Rate: 44.1 kHz or 48 kHz as per source material
    • NO VPAID tags for OTT; please request VAST
    • NA
    Yes Yes Yes Yes To ensure video files are properly transcoded and tested for SSAI, Meredith requires ads to be delivered at least one week prior to the start of an ad campaign.
    People TV and Twitter

    Run Advertiser preroll or custom integration segments within PEOPLE TV’s Twitter show as promoted tweets. PEOPLE TV and Twitter joined forces to provide real-time access to premier entertainment programming. Align your brand with Meredith’s premium content while driving the social conversation with the speed, power and influence of Twitter.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    640x360 (video player) mp4 NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Video:
    • Size: 16x9 aspect ratio, 640x360px
    • Formats: mp4

    • Twitter-Managed CPM buys:
    • Fixed rate, transact on Nielsen in-demo
    • Meredith manages on behalf of advertiser

    • CPV buys:
    • Auction-based (prices, views, imps are not guaranteed)
    • Can transact on MRC or GroupM metrics at higher rate
    • Advertiser manages delivery

    • Other:
    • MOAT & IAS certified (no 3rd party viewability)
    • Proposal valid for 30 business days
    • Plan based on total spend - if it changes, then proposal is reviewed
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA .mp4 NA No No No No 10
    Snapchat: Takeovers & Run of Channel

    Advertisers can run native vertical videos within Snapchat Discover “newsstands” for People & EW as either Run of Channel (interstitial prerolls between stories) or as sponsorship takeover (sponsored / integrated into select stories). The Discover platform is invite-only with premium publishers pushing fresh, rich content daily. Takeover creative is built by editorial and subject to Snapchat approval.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Aspect Ratio: 9:16 mp4 NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Video Resolution:
    • 1080x1920

    • File size:
    • 4 GB max

    • File Type:
    • mp4

    • Video Lenth:
    • 4-6 seconds recommended (10 seconds max)

    • Creative Review:
    • Creative is subject to Edit & Snapchat approval

    • Takeovers:
    • Snapchat Edition takeovers require 3 unique snap creatives
    • Start at 6AM ET (People)
    • 6am EST Fridays (Entertainment Weekly)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA .mp4 NA No No No No 10
    Connect Distribution (Meredith Influencer + Voices That Amplify)

    Connect is Meredith’s Influencer product for social posts and messaging amplification. Talent is editorially-vetted. For Influencer creation + distribution, reach out to the Influencer team as pricing and minimum spendsvaries by execution.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Facebook: JPG Image - 1200x628, .MP4 Video 16:9 or 9:16 ratio, Max size = 4GB
    • Instagram: JPG Image - 1200x1200, .MP4 Video Max Length = 60s
    • Twitter: JPG Image - 1200x628, .MP4 Video Max size = 1GB or Max Length = 2m 20s

    NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 10
    Allstars Ratings and Reviews

    Allstars are a select group of Allrecipes most passionate and engaged community members. Allstars are natural brand advocates and a trusted resource for ideas and recommendations. They can be engaged to create custom brand relevant recipes or to lend their voice, enthusiasm, and knowledge to provide recipe photos, ratings and reviews to drive home cook participation and engagement.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Brand Logo (122x34) NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Brands to provide
    • Product Coupons
    • Recommend activating at least 2 Allstars per integrated recipe (i.e. 20-25 Allstars for 10 recipes)
    • Minimum 10 Allstars
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 30
    Allstars Recipe Creation

    Allstars are a select group of Allrecipes’ most passionate and engaged users. They are natural brand ambassadors and are seen as a trusted resource for other home cooks seeking new ideas, substitution advice, and product recommendations. Allstars can be engaged to develop custom recipes and/or lend their authentic voice, enthusiasm, and knowledge to drive engagement for a brand’s integrated recipe campaign.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Brand Logo (122x34) NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Brands to provide
    • Product Coupons
    • 10 recipe minimum; 30 recipe maximum
    • Notes
    • Must be sold with Ratings / Review program
    • Recipe integration is bundled
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 30
    Native Video + Distribution

    Video content produced by Meredith’s marketing studio - the Foundry - custom video can be linear or 360. Standard distribution includes social and native video units. Creative can run in video products (e.g. EVU, Expander, Preroll) as additional lines on a plan. If a hub is desired, then we recommend a minimum of 5 pieces of custom content. Note: Additional production fees (i.e. Talent, 360) require a separate production line.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Video:
    • Aspect: 16:9
    • Max file size: 6MB
    • Formats: .mp4, AR, VR or 360

    • NVU: See NVU
    NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • NVU:
    • see NVU

    • Social:
    • See Social Amplify

    • Editorial social handle by edit approval only

    • Headline / Description / Image:
    • provided by The Foundry
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 5
    Native Post + Distribution (MD Legacy: NLP, NHP)

    A destination page within a selected site housing Custom Content created with the advertiser’s brand in mind, while maintaining the integrity of the editorial voice. Standard distribution includes social and native promo units. Creative can run in other products (e.g. Enhanced Tout, CRU) as additional lines on a plan. If a hub is desired, then a minimum of 5 pieces of content is recommended.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • 100% SOV on POST: 728x90, 300x250, 320x50, 120x60 (logo)
    Please provide image files as - .jpg, .png or .psd NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Content (See custom spec sheet)
    • Any combination of video, slideshow, carousel, survey, social feed, social share, images, recipe, and article content / text
    • The unit is custom-tailored to the advertiser.

    • Distribution:
    • See NPU, Amplify Social
    • Editorial handle & SEO Indexing by Edit Approval only
    • Headline / Description / Image: provided by The Foundry
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-initiated on scrollover (built into player) NA NA accepted for POST only accepted for POST only accepted for POST only accepted for POST only 30
    Native Tentpole + Distribution

    A custom-built, destination (microsite) that loads within a selected Meredith site and is dedicated to an immersive brand experience. Standard distribution includes Partner or Foundry social handles and native promo units (Edit handles by approval) . Creative can run in other products (e.g. Enhanced Tout, CRU) as additional lines on a plan.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Tentpole Destination, ad units vary by execution NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Content (See custom spec sheet)
    • Any combination of video, slideshow, carousel, survey, social feed, social share, images, recipe, and article content / text
    • The unit is custom-built per execution

    • Distribution:
    • See NPU, Amplify Social
    • Note: no editorial / brand primary handles
    • Headline / Description / Image: provided by The Foundry
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 30
    Native Promotional Units / NPU (Adapt Stories & Touts)

    A destination page that loads seamlessly within each site and is dedicated to Native content created for an advertiser; it can host a "hub" of Native Landing Pages or links out to 3rd party sites, bloggers, social feeds, etc.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Varies by site, auto-resizes images & text so only one set of assets required NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Headline: 40 max characters
    • Description: 150 max characters
    • Sponsor name: 20 max characters
    • Image: square, minimum 400 x 400px
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes – if drive to client site
    No – if drive internally
    3
    Native Video Unit /NVU (Adapt Video Stories & Video Touts)

    Cross-platform in-stream native video unit that autoplays with user-initiated sound or is click to play. The NVUs live natively on Meredith sites and assume the sites’ look and feel. The video plays when >50% of the video is in view (click for audio) and auto-pauses when >50% out of view. NVUs can link to Custom Posts/Tentpoles or specified Advertiser URLs. Same “end card” options as Expander / EVU.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Varies by site + placement
    • Unit is responsive so it auto-resizes text and video player area
    • Video player always maintains an aspect ratio of 16:9 or 9:16
    • Video width usually >= 300px
    • min player size: 320x180px
    • max player size: 640x360px
    • Hosted File Types: .FLV, .MOV, .MP4, .WEBM
    • non-Hosted: VAST2.0, VPAID 2.0 (JS ONLY), *YouTube
    NA NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • All creative assets must be delivered over HTTPS.

    • Native Video Unit Copy:
    • Title (40 characters max)
    • Description (150 characters max)
    • Sponsor Name (20 characters max)
    • Social Buttons Available
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    User-initiated on scrollover (built into player)
    • Hosted File Types: .flv, .mov, .mp4, .webm
    • non-Hosted: VAST2.0, VPAID 2.0 (JS ONLY), *YouTube
    • Video Length: 15/30s recommended; max 30 seconds
    • File Size Accepted: <40 MB preferred; 100 MB Max
    Yes No (only accepted if wrapped in a VPAID JS Tag - for viewability) No Yes – if drive to client site
    No – if drive internally
    8
    AR Recipe Integration

    Native promotion of custom recipes. Can include a how-to recipe video aligning with integrated recipe. The recipe video should feature a single recipe and should be filmed in a how-to format. Video should not be a product commercial.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Cross-platform: 120x60 logo, 300x250
    • Desktop: 728x90 (leaderboard)
    • Mobile: 320x50 (mobile adhesion)
    • Video: 640x360 (16:9 aspect ratio)
    • See logo
    • See Medium Rectangle
    • See Leaderboard
    • See Mobile adhesion
    NA NA NA NA NA 30 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    (built into player) mp4
    • Video Length: max 5 minutes
    No No No No 30
    AR Recipe of the Day

    Natively promoted and distributed integrated recipe on Allrecipes. Displayed as the first card within the grid on homepage; when users click on the recipe from the homepage, then you get SOV of the Recipe of the Day Detail Page.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • ROTD Homepage:
    • 122x34 brand logo

    • ROTD Detail Page:
    • Desktop, Tablet: Logo, Medium Rectangle, Leaderboard
    • Mobile: Logo, mobile adhesion banner, Medium Rectangle
    • See logo
    • See Medium Rectangle
    • See Leaderboard
    • See Mobile adhesion
    NA NA NA NA NA 15 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    (built into player) mp4
    • Video Length: max 5 minutes
    Yes Yes Yes for all execpt logo Yes 10
    Branded Ingredient Units (BIU)

    Target specific ingredients within recipes to highlight a brand.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Custom (200x200 product image) Product Image - .jpg or .png 40k NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • All creative assets must be delivered over HTTPS.
    • Product Image (200x200 jpg / png)
    • Title Text: 45 chars (incl spaces)
    • Description Text: 45 chars (incl spaces)
    • Call To Action Text: 15 character limit
    • Click Target (URL)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes 2
    May We Suggest (MWS)

    Target categories of recipes to suggest relevant branded product pairings: Ingredients, enhancements, complements alternatives, pantry staples.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Custom (200x200 product image) Product Image - .jpg or .png 40k NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • All creative assets must be delivered over HTTPS.
    • Product Image (200x200 jpg / png)
    • Title Text: 35 chars (incl spaces)
    • Description Text: 75 chars (incl spaces)
    • Call To Action Text: 10 character limit
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes 2
    Shoppable Display Units

    Ad banners able to find location of user based on IP address. Can dynamically display relevant, local retailer based on offers.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    300x250, 320x50 Product Image - .jpg or .png 40k NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • All creative assets must be delivered over HTTPS.
    • Product Image (200x200 jpg / png)
    • Product Name Copy (100 character limit)
    • Offer Copy (55 character limit)
    • CTA Copy (15 character limit)
    • Click Target (URL)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes 7
    Shopper Mixer Card (formerly Meal Card)

    The Mixer Cards allow brands, particularly retailers, to shift focus from a single product or packaged good to a solution-oriented rich media unit that positions a set of products (and their localized offerings) as part of an overall solution, e.g. a Meal instead of an ingredient or a room makeover instead of a can of paint. Brand products can be used as part of a comprehensive solution rather than addressing a subset of a consumer's needs.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    300x600 (Note: approved on AR for mobile) Product Image - .jpg or .png 40k NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Assets (specific to Meal Mixer Card types)
    • 3 Recipes (pulled from Allrecipes database) for recipe carousel
    • 6 -10 Product Images (200x200px PNG) for Primary Ingredient and bottom two carousels
    • Meal Theme (45 character limit)
    • Instacart Button on Shopping List (YES / NO indication)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes 8
    Shopper Promo Units (SPUs)

    A harmonious blend of Meredith’s proprietary ad technologies, the SPU pairs Selectable’s responsive native tech with Grocery Server’s retailer and localized offer data. The SPU mimics the look and feel of the site and can reside anywhere within a website's content stream, within galleries and in the right rail across Meredith’s portfolio of sites (with audience and contextual targeting available).

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Custom Product Image - .jpg or .png 40k NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Product(s) to be promoted
    • Retailer: National (ALL) or Specific Retailer
    • Generic Offer Copy: Title - Max 40 Characters
    • Generic Offer Copy: Description - Max 250 characters
    • Generic Offer Copy: Image 400px x 400px recommended
    • Click Through URL (optional)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes 7
    Social Shopper Pins

    Product appears in social posts on Pinterest paired against contextual recipe or article content, depending on the site. Clicks back to recipe / article content where featured product is displayed again as a BIU or MWS or SDU (where paired products are compatible).

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Custom (200x200 product image) Product Image - .jpg or .png 40k NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Product Image (200x200 jpg)
    • CTA Copy (15 character limit – keep in mind social pin will always drive to recipe on AR)
    • Title Copy (Product Name 25 character limit)
    • Description Copy (75 character limit)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No Yes 7
    Homepage Sponsorship High-Impact

    Provides the ability for brands to have exclusive ownership of a site’s homepage, leveraging Meredith’s proprietary, high-impact units.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • 300x250 Medium Rectangle
    • 320x50 (Mobile Adhesion)
    • High Impact Unit [Cross Screen Scroller or Dynamic Frame]
    • Peelback
    • Editorial Panel (1920x800) - desktop on MORE only
    NA
    • See 300x250 Medium Rectangle
    • See 320x50 (Mobile Adhesion)
    • See High Impact Unit [Cross Screen Scroller or Dynamic Frame]
    • See Peelback
    • Editorial Panel (1920x800) - desktop on MORE only
    NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • 100% SOV of homepage
    • Ad placements vary by site
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 10
    HP/Category/Seasonal Sponsorship

    Provides the ability for brands to have exclusive “omni-ownership of a site’s homepage or category page” across all platforms (Desktop, Tablet, Mobile), and impressions are also distributed across related media.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • 300x250 (cross-platform)
    • 320x50 (mobile)
    • 728x90 OR Super Leaderboard (desktop / tablet only)
    • 1920x800 Editorial Panel - desktop on MORE only
    • 120x60 (ALL) / 122x34 (AR) logo (select sites)
    NA
    • See 300x250 Medium Rectangle
    • See 320x50 (Mobile Adhesion)
    • See Super Leaderboard
    • 100% SOV of homepage
    • See sponsor logo
    NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • 100% SOV of homepage
    • Ad placements vary by site
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 10
    Legacy TI Sponsorships

    Homepages, Category Pages (Channel Takeovers / Hubs), Editorial Sponsorships, Mobile App Takeover.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    NA
    • 300x250 or 300x600
    • 728x90 or 970x250
    • 320x50
    NA
    • See Display Category
    • See 320x50 (Mobile Adhesion)
    NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • 100% SOV of sponsored pages
    • See Legacy TI Sponsorship Calendar for specifics
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 10
    Email Countdown Sponsorships

    Month long sponsorship of a daily countdown newsletter program with a landing page on Allrecipes. This is a seasonal newsletter that runs annually for pie countdown, cookie countdown and comfort food countdown.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Email Integration:
    • Native content integration or integrated recipes in 4 emails
    • Banner ad (300x250) and logo

    • Countdown Landing Page Integration:
    • 4 branded or sponsored recipes included as a cookie / pie/ comfort food of the Day - price assumes client already has sponsored or integrated recipes
    • Banner ad (300x250) and logo
    • 100% SOV on daily promoted recipe
    • Traffic drivers: scial organic edit handle promotion
    NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Required Assets:
    • 300x250
    • Sponsor Logo: 122x34
    • 4 integrated recipes

    • 3rd Party Tracking: Available for 300x250 display units
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 40
    AR Newsletters Sponsorship

    Allow advertisers to sponsor & integrate branded recipes into popular Allrecipes newsletters. Advertisers can sponsor the Daily Dish, Easy Healthy, Brunchworthy, Sweet Life, or Hot Dish Allrecipes newsletters

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Sponsorship Details:
    • Inclusion of an integrated or sponsored recipe in an Allrecipes editorial newsletter
    • Newsletter will include integrated recipe with advertiser logo and display banner (300x250)
    NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Required Assets:
    • 300x250
    • Sponsor Logo: 122x34
    • Integrated recipe

    • 3rd Party Tracking: Available for 300x250 display units
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 40
    Editorial Video Program

    Brands have the ability to sponsor existing video series or integrate their product into our editorial video content with “product placement” Brand integrations can be verbal and/or visual depending on product and video series.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • 640x360
    • 300x250
    • 300x600
    • 300x1050
    • 728x90
    NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Brief: Advertiser must complete brand brief.
    • Video Intro & Outro: “Brought to you by” or Presented by” language. No logo.
    • Brand Integration 2 integrations (1 product placement / 1 usage)
    • Usage Rights: Client can share the editorial social post on Facebook only.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No Yes 40-50
    Editorial Content Program

    Enables advertisers to align with editorial content programs, created to meet consumer interest, each presents special themes (with optional brand integration and custom content opportunities). Includes organic promotion and editorial on-site support. Great for brands who want to align with tentpole holidays/content initiatives. Each program includes a landing page and scalable content packages.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Omni-channel:
    • 300x250
    • 320x50
    • 728x90

    • Logo:
    • 120x60, 122x34 (AR)
    NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Editorial Hub page w/ omni-channel banners
    • Content Mix: 12-16 pieces of curated Edit content (existing/new)
    • Brand Integration Opportunities (max 4, based on budget)
    • Visual product usage and / or display (photo/video)
    • Product mention with or without hyperlink (written)
    • Client message alignment (video/written)
    • Can be packaged with Edit Video (See Editorial Video Program)

    • Promotion Mix
    • Custom-designed based on content chosen (Social, Email, etc)
    • All edit promotion is organic & non-measurable (Unless content features brand or unless purchased separately)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Display banners only Display banners only Display banners only Display banners only 40-50
    Custom Sweepstakes

    A custom solution to run promotion for advertiser

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    NA NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Standard fields (name, email, phone number)
    • One email opt-in for advertiser
    • Email addresses will be sent to advertiser at the conclusion of the campaign
    • Rules development
    • Option to link to advertiser’s site
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 40
    Podcasts

    Integrate native audio ads (read by the podcast host) into podcast series. Using Meredith authoritative voices across multiple passions and interests, along with our unparalleled access to top talent, creating podcasts for all audiences—episodic series, elaborate narratives, quick conversations and more.

    Advertisers can integrate native audio ads (read by the podcast host) in the form of :15 and :30s native audio ads that will run across podcasts (:15s runs before the podcast, :30s runs in the middle of the podcast)

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    NA NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Specs
    • :15s Pre-Roll Audio Ad (read and created by Podcast hosts)
    • :30s Mid-Roll Audio Ad (read and created by Podcast hosts)

    • Sponsorship Details:
    • 50% SOV of entire 32 podcast series for 6 months

    • Reporting:
    • No third party tags accepted
    • The only reportable metric is estimated downloads
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 40
    Content to Audio

    Advertisers sponsor content published daily both onsite and distributed audibly across Meredith Audio and Voice Network (MAVN), including Amazon Alexa, Google Home, Spotify, Apple Podcasts, Overcast, & iHeart.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops

    300x250, 728x90, 320x50

    Product Image - .jpg or .png 150k 300k Unlimited 10 30% 15s NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA
    • Advertisers sponsor content published daily both onsite and distributed audibly across Meredith's Audio Distribution Network (ADN). The ADN includes Amazon Alexa, Google Home, Spotify, Apple Podcasts, Overcast, and iHeart. As part of the sponsorship, an advertiser receives 100% SOV of the display media onsite and up to :15s edit-integrated audio "preroll" (read by the host) that runs in front of the sponsored daily content digests.
    • Client can approve use of brand name within audio ad (remainder is subject to editorial discretion)
    • Sponsorship:
      Includes 100% SOV of daily content digest with related content for duration of sponsorship
    • Reporting:
      No third party tags accepted
      Reportable audio metric is 'listens'
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    06s - :15s Audio Ads (created by edit, read by host) mp4
    No No No No 2 Weeks
    Co-Branded Email (Opt-in Email List)

    Meredith-branded email newsletter lists consisting of consumers that have raised their hand to receive 3rd party/partner messages and offers

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    NA NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • The email creative in jpeg format (600px max width, variable height) and URLs
    • HTML creative (600 px max width, variable height and no CSS) also accepted with or without responsive design
    • A text version of the email
    • Subject line (no character maximum, but shorter subjects are best for mobile users)
    • A proof list; anyone that needs to see the proof and approve the message before deployment
    • A seedlist; anyone additional to the actual special offers list that wants to receive the message
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes 20
    Dedicated Client Email

    Leverage Meredith’s 4,500 data variables and 45 million partner email addresses to target a client’s best consumers. Meredith-branded email newsletter lists consisting of consumers that have raised their hand to receive 3rd party/partner messages and offers. Content is 100% dedicated to the client and does not contain any Meredith branding.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    NA NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • HTML coded creative with PSD file
    • If preferred, we can do the HTML coding from the PSD file. We just need to know, and we need the images, URLs and a link document map to tell us where those links should be placed
    • Recommended but not required: The suppression file of consumers who have opted out from the client’s email communications. This is a CanSpam best practice.
    • Subject Line – keep under 47 characters (including spaces and punctuation)
    • The "friendly" From Line – it will look like this, but the name before the brackets in bold will be the client name or brand.FROM: ABC Company [postmaster@emailpartnerdomain.com]
    • A test seed list; a list of emails for the folks who will provide approval that the email was coded on our end correctly
    • A final seed list for the live push… this can be the same as the test list or names can be added for just the live push.
    • 1x1 Tracking (First or 3rd Impression and Click Trackers)
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA Yes No No Yes 20
    Amplify Social (Content & Video Amplification)

    Drives brand awareness, click-through, engagements, or video views via paid dark or organic posts across various social networks. Available for campaigns running custom or sponsored editorial content (incl. edit with integration).

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    NA NON-VIDEO (jpg)
    VIDEO mp4
    NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Facebook
    • 4:5 aspect ratio, max 1200 x 720 px
    • Copy Max Character Limit:
      • Headline: 25
      • Copy: 125
      • Meta: 30
    • Instagram
    • 1200 x 1200 (1:1 or 4:5)
    • Copy Max Character Limit: 125
    • Twitter
    • 720 x 720 (1:1)
    • Copy Max Character Limit: 280
    • Pinterest
    • 1000 x 1500 (2:3)
    • Copy Max Character Limit: 500
    • On-Site
    • 300x250, 728x90, 320x50
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 15
    Real Time

    Real Time aligns advertisers with Meredith’s top performing editorial posts or videos that occur organically on social. Advertisers are able to own a piece of trending content of any category with 100% SOV with their display banners on-site (if applicable). If an advertiser wants to drive substantial social engagement and brand awareness, then Real Time is a great social extension of any edit sponsorship.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    NA NA NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Non-Video
    • On Social: Adv Logo: min. 300x100
    • Onsite Banner Creative: 728x90, 300x250, 300x50
    • Copy Max Character Limit:
      • Headline: 25
      • Copy: 125
      • Meta: 30

    • Video
    • On Social: Adv Logo: min. 300x100
    • No onsite banner creative/presence (advertiser integrated into social video)
    • Copy Max Character Limit:
      • Headline: 25
      • Copy: 125
      • Meta: 30
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 2
    Social Now (Formerly MD Facebook Live)

    Enable advertisers to integrate into live social videos on Facebook, Twitter or Instagram. Solution includes live broadcast as well as social promotion pre, during and post livestream. There are two different levels of live video integration available.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    Custom
    • Facebook
    • 4:5 aspect ratio, max 1200 x 720 px
    • Copy Max Character Limit:
      • Headline: 25
      • Copy: 125
      • Meta: 30
    • Instagram
    • 1:1 or 4:5, max 1200 x 1200 px
    • Copy Max Character Limit: 125
    • Twitter
    • 1200x628 (16:9), 720 x 720 (1:1)
    • Copy Max Character Limit: 280
    NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Standard Integration - 6 weeks prior to launch
    • Sponsor will be woven into planned broadcasts (living on the sponsorship calendar)
    • 1 verbal and 1 visual mention of the product during broadcast + a mention in the video description

    • Custom Broadcast Integration – 10 weeks prior to launch
    • Publisher will work closely with clients to develop the topic and talent for highly-integrated broadcast (ex. BHG broadcasts live from Lowes store to discuss remodeling your home)
    • PMM/Edit team should prepare to cut down live video into social-style videos within 1-2 days of live stream.
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No Standard Integration - 6 weeks prior to launch
    Custom Broadcast Integration – 10 weeks prior to launch
    Stories (Formerly MD Instagration & TI Native Instagram Stories)

    Tell a compelling, high-impact, and authentic visual story through Instagram & Snapchat. Stories drive consumption, engagement and brand awareness and are great for promoting time-sensitive events (e.g. product launches, live events, holidays). There are two Story types: 1) Native Story produced by the Foundry; 2) Vertical “Midroll”: Contextually-aligned, advertiser-produced content served between editorial story segments.

    Please Note: PACKAGE IS BY EDIT APPROVAL ONLY

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
  • Instagram: 1080 x 1920 (9:16)
  • Facebook: 1080 x 1920 (9:16)
  • Snapchat: 1080 x 1920 (9:16)
  • jpg (image), mp4 (video) NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Instagram:
    • 1-3 co-branded, customized story segments

    • Facebook:
    • Facebook can only be leveraged for single image/video

    • Snapchat:
    • Snapchat can only be leveraged for single image/video
    • Copy Max Character Limit:
      • Brand Name: 25
      • Headline: 34
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    auto mp4 Video Length: 6-10s No No No No 20
    Instagration

    Provide advertisers the ability to tell a compelling, high-impact, and authentic visual story on Instagram. This 1-2 day long Instagram takeover includes 2 Instagram posts from a publisher handle, plus 1 Instagram Story. Great for promoting time-sensitive events (product launches, live events, holiday programs, etc). Please Note: PACKAGE IS BY APPROVAL ONLY

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
  • Instagram - Story: 1080 x 1920 (9:16)
  • Instagram - Feed: 1200 x 1200 (1:1 or 4:5)
  • NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Instagram - Story:
    • 1 story (5-10 segments) with "Paid partnership with Advertiser" slug, 1 mention + 1 visual integration.
    • One link out per story.

    • Instagram - Feed:
    • 2 organic feed posts (photo or video) with "Paid partnership with Advertiser" slug, @mention, and product integration if visually feasible
    • Copy Max Character Limit: 125
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No PMM: 4 weeks in advance
    Polaris: 2 days (pre-promo posts)
    Social Sponsorship (Formerly TI Legacy Native Instagram Posts)

    Advertisers sponsor editorial content organically posted by our brands. The post features an advertiser logo with 'sponsored by' copy, and the advertiser gets 4 sponsored articles per month. See sponsorship calendars for category options.

    Facebook: Logo-integration only in the social post. When a user clicks, they are driven to the roadblocked editorial page.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
  • Facebook: 4:5 aspect ratio, max 1200 x 720 px
  • On-Site: 300x250, 728x90, 320x50
  • NA NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Facebook:
    • Boosted organic posts. All assets should be sent to PMM and Facebook URL should be sent to Polaris
    • Copy Max Character Limit:
      • Headline: 25
      • Copy: 125
      • Meta: 30
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 10
    Collections (In-Feed with Shopping)

    Shoppable functionality within social posts (images, carousels, videos). Enables users people to browse multiple products or learn more about the features of a specific product.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    • Instant Storefront (Collections)
      • Hero: 4:5 aspect ratio, max 1200 x 720 px
      • Product Images: 1:1 aspect ratio
    • Instant Lookbook (Collections click into Canvas)
      • Hero: 4:5 aspect ratio, max 1200 x 720 px
      • Product Images: 1:1 aspect ratio
      • Images within Canvas: Custom
    jpg NA NA NA NA NA NA
    Animation Guidelines Expansion Requirements Additional Notes
    NA NA
    • Instant Storefront (Collections)
    • Copy Max Character Limit:
      • Headline: 25
      • Copy: 90
      • Product Name: 26
    • Instant Lookbook (Collections click into Canvas)
    • Copy Max Character Limit:
      • Headline: 25
      • Copy: 90
      • Product Name: 26
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA NA NA No No No No 10
    IGTV

    Advertisers integrate into Meredith’s TV-like long-form content living on Instagram’s video platform and can extend program awareness through native episodes.

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops

    Edit w/ Integration:
    Cover image: 420px x 654px (1:1.55 ratio) Segment: 9:16 Social Cutdown: 4:5 min 720 px

    EWI + Native:
    Cover image: 420px x 654px (1:1.55 ratio) Segment: 9:16 Social Cutdown: 4:5 min 720 px

    NA 3.6GB NA NA NA NA "Episode: Max 60 Mins
    Social Cut Down: Max 60 Seconds"
    EWI + Native: Yes if social cut down is under :30
    Animation Guidelines Expansion Requirements Additional Notes

    Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.

    NA
    • "Brand mention within IGTV episode
      (up to 4 advertisers per edit series)"
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    stereo AAC audio compression at 128kbps+ mp4
    No No No No Social Cut Downs due to Polaris Ops 2 days prior to launch
    Twitter Pre-Roll and Nielsen In-Demo Pre-Roll

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    640x360 px (16:9) NA NA NA NA NA Recommended :06, :15, :30; Max 10 min NA
    Animation Guidelines Expansion Requirements Additional Notes
    Pre-roll is skippable after 6 seconds. NA
    • Preroll
    • Delivery billed off 1p Twitter data
    • Advertiser manages activation/delivery
    • Tags: DCM, VAST, Nielsen + Comscore Pixel - must be appended separately to campaign
    • Nielsen In-Demo Pre-Roll
      • Twitter-Managed CPM buys:
      • Fixed rate, transact on Nielsen in-demo
      • Twitter manages on behalf of advertiser

    • Tags: DCM, VAST, Nielsen + Comscore Pixel - must be appended separately to campaig
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    AAC LC (Low Complexity), stereo .mp4 NA Yes, Twitter works with advertiser on case by case basis Yes, Twitter works with advertiser on case by case basis Yes, Twitter works with advertiser on case by case basis No
  • Pre-Roll: 3 days
  • Nielsen In-Demo Pre-Roll: 4 weeks
  • Snapchat: Takeovers & Run of Channel

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    Dimensions File Types Accepted Initial Load Sub Load User Initiated Load Max. # File Requests Max CPU usage Animation Length Loops
    1080 x 1920 (9:16) NA NA NA NA NA Recommended :04 - :06; Max 10 seconds NA
    Animation Guidelines Expansion Requirements Additional Notes
    Takeover: 3 unique videos required. All creatives subject to Edit + Snapchat approval NA
    • Takeovers:
    • Start at 6AM ET (People)
    • 6am EST Fridays (Entertainment Weekly)
      • Copy Max Character Limit:
      • Brand Name: 25
      • Headline: 34
    Audio Video Formats Accepted In-Banner Video Requirements 1x1 Pixel Trackers Accepted? 3rd party JS Trackers accepted? 3rd Party Creative Tags accepted? 3rd Party Click Trackers accepted? Deliver Assets # Days Before Launch
    NA .mp4 NA No No No No 5 days
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